WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
Brought to you by
ALROSA Presents Colored Diamonds in Hong Kong
The exquisite beauty and rarity of colored diamonds is driving a surge in demand.
Brought To You By ALROSA
The exquisite beauty and rarity of colored diamonds is driving a surge in demand. The customer’s interest in rare blue, pink, green or purple tones is guided by a desire for scarcity, and a passion for the exotic. With the intention of satisfying the demands of such discerning clients, ALROSA is planning to become the world’s largest producer of polished colored diamonds. These exotic stones will be shown to the market in September for the first time ever.
Since the beginning of this year, the ALROSA cutting division has been actively working on a totally new, large colored diamonds collection. The first demonstration to potential customers is scheduled to take place during the Hong Kong Gem & Jewelry Fair. According to ALROSA deputy CEO Yury Okoemov, a perfect 11-carat deep purple polished diamond will become one of the “stars” at the auction, along with other comparable purple, yellow and pink stones, some of which may be even larger.
Being a customer-oriented company, ALROSA will organize an early viewing, giving clients the opportunity to see the stones in person and make their own assessment.
In addition, ALROSA will present a detailed description of the stones. Each diamond possesses its own unique beauty, described through color, clarity, cut and carat weight. All stones will be GIA certified, which is the grading system diamond professionals developed in the 1950s to describe and classify the stones. Once completed, all of the information will be uploaded to a digital catalogue for clients to view.
The Principles of True Passion
Last year the ALROSA stones captured headlines when a pink 28-carat and yellow 34-carat stone were mined. In addition, last year the Russian company presented the first collection of large stones--“The Dynasty.” And that’s just the beginning.
“We intend to satisfy the demand of the market and become one of the largest producers of colored rough diamonds, especially bearing in mind that Argyle will shut down production in 2020. We expect our colored rough production to be more than 7,000 carats per year,” says Okoemov.
From 2018, ALROSA is sorting its diamonds into 19 color groups. The color range of the stones is wide enough to satisfy even the most uncompromising clients: from “classic” yellows to rare pinks, and even purple stones. Most of them will be sold to clients after being polished by the ALROSA cutting subdivision. “‘DIAMONDS ALROSA’ have
Editors' Picks
Sponsored by
cut colored stones many times before, but this is the first time we have gone public about it. We have a strong cutting division with rich traditions, and unique masters of their profession, who still remember what a real Russian Cut is,” says Okoemov.
The Market Is Going Through the Roof
Nature endows distinct, rare coloring to about one in every 10,000 rough diamonds of gem quality that are mined around the world. The rarity of colored diamonds has resulted in price increases over the past 3 years, even as the price of colorless diamonds has fallen.
The highest bids over the last year have gone to large fancy colored diamonds--mostly pink and blue. At an auction in Hong Kong in April 2017, the Pink Star diamond set a world price record of $71.2 million for a gemstone.
The highest bids over the last year have gone to large fancy colored diamonds--mostly pink and blue. At an auction in Hong Kong in April 2017, the Pink Star diamond set a world price record of $71.2 million for a gemstone.
Direct From Mine to Market
This autumn, ALROSA is preparing to present a large collection of colored polished diamonds at auction and start integration into the colored diamond market, which is quite small. Okoemov says, “We are coming out with a unique offer for jewelers and retailers to buy stones directly and save on third-party costs. We are also providing our clients with marketing capacity. Direct buyers will receive help with branding, positioning, creative concepts and ‘mine to market’ stories. We believe this to be our undeniable competitive advantage, which will allow us to be dominant among the few dozen companies currently operating in this market.”
Russia’s ALROSA diamonds have a good reputation for complying with ethical and environmental standards, and for quality of cutting and polishing. While at the same time as promoting their jewels’ Russian origins, ALROSA is also working on the development of a tracing system to meet the needs of both consumers and retailers. There is a trend towards developing consumers’ interests not only in prices and quality of jewelry, but also in the stone’s story. ALROSA stones come straight from the producer, ensuring “transparent origin” in an industry that has been working hard to prevent stones that have been mined in areas that could fuel conflict from reaching the market. Thus, customers are given the ultimate guarantee of quality and origin.
Being one of the world's leading diamond mining companies, ALROSA commits to being “best-in-class” for ethical and sustainable operations as well as transparent business practices, and now in the colored diamonds market as well.
For inquires & viewing appointment please email diamond@alrosa.ru or by phone:
Moscow +7 495 777 10 87 ext. 19-71 | +7 495 777 09 46 ext. 1930
Hong Kong + (852) 2521 9292
More on Sourcing
The Latest
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your SecretsThe “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic OfficerIn her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.
Weekly QuizApr 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
WatchesApr 09, 2026
Oris Names New CEO, CFOThe Swiss watchmaker is changing up its executive leadership team as part of a restructuring.
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a QuestionThe “What’s Your Signature?” campaign invites women to think about how they see themselves.
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability SessionsRob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.
Events & AwardsApr 08, 2026
TJS to Honor 2 Longtime Former Stuller EmployeesThe Jewelry Symposium will honor two industry veterans with lifetime achievement awards at its upcoming May event.
TrendsApr 08, 2026
Amanda’s Style File: April’s Brilliant Birthstone With their durability, brilliance, and beauty, diamonds are the perfect stone for everyday birthstone jewelry.
MajorsApr 07, 2026
QVC Group’s Latest Filing Calls Its Future Into QuestionThe retailer failed to file its annual report on time and said it may issue a going concern warning.
ColumnistsApr 07, 2026
Peter Smith: A Tip to the Post Office on Workplace CultureSmith recounts a recent trip to the post office that included an uncomfortable, embarrassing, and public exchange between two employees.
GradingApr 07, 2026
GIA CFO David Tearle to Retire in June John Cowley, who has more than 30 years of experience, is succeeding Tearle as the lab’s chief financial officer.
CollectionsApr 07, 2026
Nerd Out Over Gemology Geek’s First Jewelry CollectionFounder Erica Silverglide has designed 35 colorful pieces set with fluorescing gemstones for the brand's first finished jewelry offering.
CollectionsApr 07, 2026
Ukrainian Jewelers Highlighted In New Book“Ukrainian Jewelry | Contemporary Jewelry and Art Jewelry from Ukraine” features 33 contemporary Ukrainian designers and studios.
CollectionsApr 06, 2026
Fope’s New Jewelry Debuts Are Golden“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
MajorsApr 06, 2026
Kecia Caffie, Corinne Bentzen No Longer With Signet JewelersSignet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.
CollectionsApr 06, 2026
Historian Tanzy Ward Pens Book on Black Victorians’ JewelryThe antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.
SourcingApr 06, 2026
Gemfields Reports $51M Loss in 2025Both its mines faced challenges last year, from operational issues to disruptions in the market.
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and CenterIconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This SummerThe luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer BallroomThe NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To DallasThe one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff ConcernsThe new facility was also designed to better serve its growing customer base in Canada.
