ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Brought to you by
ALROSA Presents Colored Diamonds in Hong Kong
The exquisite beauty and rarity of colored diamonds is driving a surge in demand.
Brought To You By ALROSA
The exquisite beauty and rarity of colored diamonds is driving a surge in demand. The customer’s interest in rare blue, pink, green or purple tones is guided by a desire for scarcity, and a passion for the exotic. With the intention of satisfying the demands of such discerning clients, ALROSA is planning to become the world’s largest producer of polished colored diamonds. These exotic stones will be shown to the market in September for the first time ever.
Since the beginning of this year, the ALROSA cutting division has been actively working on a totally new, large colored diamonds collection. The first demonstration to potential customers is scheduled to take place during the Hong Kong Gem & Jewelry Fair. According to ALROSA deputy CEO Yury Okoemov, a perfect 11-carat deep purple polished diamond will become one of the “stars” at the auction, along with other comparable purple, yellow and pink stones, some of which may be even larger.
Being a customer-oriented company, ALROSA will organize an early viewing, giving clients the opportunity to see the stones in person and make their own assessment.
In addition, ALROSA will present a detailed description of the stones. Each diamond possesses its own unique beauty, described through color, clarity, cut and carat weight. All stones will be GIA certified, which is the grading system diamond professionals developed in the 1950s to describe and classify the stones. Once completed, all of the information will be uploaded to a digital catalogue for clients to view.
The Principles of True Passion
Last year the ALROSA stones captured headlines when a pink 28-carat and yellow 34-carat stone were mined. In addition, last year the Russian company presented the first collection of large stones--“The Dynasty.” And that’s just the beginning.
“We intend to satisfy the demand of the market and become one of the largest producers of colored rough diamonds, especially bearing in mind that Argyle will shut down production in 2020. We expect our colored rough production to be more than 7,000 carats per year,” says Okoemov.
From 2018, ALROSA is sorting its diamonds into 19 color groups. The color range of the stones is wide enough to satisfy even the most uncompromising clients: from “classic” yellows to rare pinks, and even purple stones. Most of them will be sold to clients after being polished by the ALROSA cutting subdivision. “‘DIAMONDS ALROSA’ have
Editors' Picks
Sponsored by
cut colored stones many times before, but this is the first time we have gone public about it. We have a strong cutting division with rich traditions, and unique masters of their profession, who still remember what a real Russian Cut is,” says Okoemov.
The Market Is Going Through the Roof
Nature endows distinct, rare coloring to about one in every 10,000 rough diamonds of gem quality that are mined around the world. The rarity of colored diamonds has resulted in price increases over the past 3 years, even as the price of colorless diamonds has fallen.
The highest bids over the last year have gone to large fancy colored diamonds--mostly pink and blue. At an auction in Hong Kong in April 2017, the Pink Star diamond set a world price record of $71.2 million for a gemstone.
The highest bids over the last year have gone to large fancy colored diamonds--mostly pink and blue. At an auction in Hong Kong in April 2017, the Pink Star diamond set a world price record of $71.2 million for a gemstone.
Direct From Mine to Market
This autumn, ALROSA is preparing to present a large collection of colored polished diamonds at auction and start integration into the colored diamond market, which is quite small. Okoemov says, “We are coming out with a unique offer for jewelers and retailers to buy stones directly and save on third-party costs. We are also providing our clients with marketing capacity. Direct buyers will receive help with branding, positioning, creative concepts and ‘mine to market’ stories. We believe this to be our undeniable competitive advantage, which will allow us to be dominant among the few dozen companies currently operating in this market.”
Russia’s ALROSA diamonds have a good reputation for complying with ethical and environmental standards, and for quality of cutting and polishing. While at the same time as promoting their jewels’ Russian origins, ALROSA is also working on the development of a tracing system to meet the needs of both consumers and retailers. There is a trend towards developing consumers’ interests not only in prices and quality of jewelry, but also in the stone’s story. ALROSA stones come straight from the producer, ensuring “transparent origin” in an industry that has been working hard to prevent stones that have been mined in areas that could fuel conflict from reaching the market. Thus, customers are given the ultimate guarantee of quality and origin.
Being one of the world's leading diamond mining companies, ALROSA commits to being “best-in-class” for ethical and sustainable operations as well as transparent business practices, and now in the colored diamonds market as well.
For inquires & viewing appointment please email diamond@alrosa.ru or by phone:
Moscow +7 495 777 10 87 ext. 19-71 | +7 495 777 09 46 ext. 1930
Hong Kong + (852) 2521 9292
More on Sourcing
The Latest
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
Weekly QuizJul 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
MajorsJul 20, 2026
Krista Collins Walters Promoted to Publisher of InstoreShe will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ CampaignWoodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens MemoirThe founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year AnniversaryValeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.
SourcingJul 16, 2026
Ekati to Close, Leaving Canada With One Diamond Mine The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.
FinancialsJul 16, 2026
Richemont’s Jewelry Sales Soar for the Seventh Quarter in a RowJewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.
Events & AwardsJul 16, 2026
MJSA Mentor & Apprenticeship Program Certifies First Advanced Apprentice GraduateThe graduate, Grace Barden, credited the program with helping her secure a job as a bench jeweler.
Events & AwardsJul 16, 2026
Jewelers of Louisiana to Host 80th ConventionThe event, scheduled for next month in New Orleans, will include dinner, a custom jewelry design contest, and education sessions.
SourcingJul 15, 2026
1,305-Carat Diamond Recovered from Mine in BotswanaThe yet-to-be named stone is the 10th diamond weighing more than 1,000 carats to come out of Lucara’s Karowe mine.
IndependentsJul 15, 2026
New Jersey Jeweler Barry Berman Dies at 81The founder of Fords Jewelers, Berman is remembered for his love of connecting with his community.
FinancialsJul 15, 2026
Watches of Switzerland’s US Sales Jump 18%, Declines to Comment on Sale Report The watch and jewelry retailer had a strong fiscal year despite what its CEO described as a “complex operating backdrop.”
Events & AwardsJul 15, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
CollectionsJul 15, 2026
Pomellato’s New High Jewelry Is LiberatingBold color, expressive gem-setting, and sculptural form define the three chapters that make up “Stile Libero.”
IndependentsJul 14, 2026
Foundrae Opens First Standalone Store Outside USThe New York-based jewelry brand has expanded overseas, opening a store in London’s Mayfair district.
ColumnistsJul 14, 2026
Sherry Smith: What Today’s Jewelry Consumer Is Telling Us Rising revenue does not automatically mean a healthy business, particularly in the current economic landscape, Smith writes.
TrendsJul 14, 2026
Amanda’s Style File: Shoulder Dusters These long, fluid drop earrings are sure to catch the eye.
CrimeJul 14, 2026
Man Charged in $1M Jewelry Store Heist Lands on FBI Most Wanted ListAlberto Perez-Elias is one of four men charged with robbing a Cape Coral, Florida, jewelry store and is the only one still at large.
Events & AwardsJul 14, 2026
Conference on Mining, Sustainability Kicks Off in NYCInitiatives in Art and Culture is hosting its 16th annual Gold and Diamond Conference, with the theme of “Resilience.”
