Watch: Communicating in Times of Crisis

Nov 23, 2020

Watch: Communicating in Times of Crisis

Two leading fine jewelry publicists weigh in on how to speak with customers during a global health crisis, and in times of social and political turmoil.

New York—The old adage in communications was for companies to remain neutral and never get political so as not to alienate any current or potential customers. 

In 2020, we’ve seen an enormous shift away from that attitude as our country faced the global pandemic, intense discourse on race and police brutality, and finally, a presidential election, which is always contentious and was perhaps more so this year. 

Two leading fine jewelry publicists, Cindy Krupp of Krupp Group and Jen Lowitz of IHPR, unpack the new public relations rules, as consumers demand to know where their favorite brands stand.

Watch their conversation below.

Join us Tuesday, Nov. 24 at 2 p.m. EST as Associate Editor Lenore Fedow chats with Retail Minded’s Nicole Leinbach Rehyle on predictions for the holiday season.

Register or find out more at nationaljeweler.com/webinars.
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

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