The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
Forevermark’s New Collection Is All About Gold
“Avaanti” is modern and on-trend.
The new 20-piece “Avaanti” collection features 10-point diamonds set in 18-karat yellow, rose or white gold, with the collection emphasizing design over diamonds.
An open, circular motif with a rounded knife-edge is at once bold and feminine.
Cuff bracelets and rings come in open, just touching and bypass versions, and the design is merely flipped sideways to adorn pendant necklaces, or, for earrings, interpreted as an open hoop or stud with ear jacket.
For the wearer who needs a little more bling, there are versions featuring added diamond pave.
“Avaanti” means “forward” in Italian, and Forevermark said it was inspired by the idea that one small ripple can create a giant wave.
The jeweler created a collection campaign, including a video called “The First Ripple” that it’s currently sharing across its platforms, like its Instagram, below.
It features pro golfer Lily He, makeup artist and beauty executive Isamaya Ffrench, travel writer, stylist and on-air host Nneya Richards, celebrity stylist Micaela Erlanger and fashion editor Lauren Caruso.
Campaign assets are available to Forevermark stockists, including the campaign film, print, digital, social, in-store and out of home assets.
Avaanti is priced at $1,295 to $7,595 retail.
The Latest
He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.
The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
Ho Brothers offers scalable solutions for the future of custom jewelry.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.
Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.
“Chopard x Julia Roberts” showcases the first gems cut from the 6,000-carat-plus “Insofu Emerald."