Independents

Shaftel Diamonds Opens New Showroom

IndependentsMar 22, 2021

Shaftel Diamonds Opens New Showroom

The family-owned jeweler cut the ribbon on a 3,500-square-foot space in Houston, featuring a coffee lounge and outdoor seating.

Shaftel Diamonds is a family-owned-and-operated jeweler based in Houston, Texas. It just opened its new 3,500-square-foot showroom.
Houston—Shaftel Diamonds recently cut the ribbon on a brand-new showroom.

The family-owned jeweler moved from the ground floor of The Jewelry Building, a communal space in Houston where jewelers set up shop, to its own space on nearby San Felipe Street.

The 3,500-square-foot space, which opened in December, features a private showing room, a cocktail and coffee lounge, and outdoor seating.

The showroom was designed to improve the overall customer experience, the company said in a press release about the opening.

Leah Shaftel, Gaby Shaftel, Danny Shaftel, and Keith Shaftel, alongside employees Meaghan Gorman and Elissa Solis. The Shaftel family fills many roles at the jeweler.
Leah Shaftel, Gaby Shaftel, Danny Shaftel, and Keith Shaftel, alongside employees Meaghan Gorman and Elissa Solis. The Shaftel family fills many roles at the jeweler.


“Customers can create their start-to-finish looks by conceptualizing the design with the Shaftels, from picking the stone to manufacturing the piece—every aspect is done under the same roof,” said Shaftel Diamonds.

The jeweler specializes in engagement rings, diamonds, and colored gemstones.

Founder Keith Shaftel started the business in 1978 as a wholesale supplier of loose diamonds and colored gemstones. Its first showroom opened to the public in 2001.

Over the last 42 years, Shaftel Diamonds evolved into a custom jeweler, priding itself on one-of-a-kind inventory. It also operates as a jewelry wholesaler and watch retailer.

The jeweler has styled local and national celebrities with its pieces appearing on fashion expert Melissa Rivers, actress Yara Shahidi, and model Kourtney Kellar.

The Shaftel family is involved in nearly every aspect of the business.

Danny Shaftel, Keith’s son, serves as general manager and runs the business alongside his father.

Danny’s wife, Iris Shaftel, is the fashion consultant, and his daughter Leah Shaftel is the content manager. Gaby Shaftel, Keith’s daughter, is the bookkeeper and office manager.

For more information about Shaftel Diamonds, visit the company’s website.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.
tags:

The Latest

Policies & IssuesMay 14, 2021
Petra Reaches $6M Settlement Amid Claims of Human Rights Abuses

A report by a nonprofit documented an alleged seven deaths and 41 assaults on artisanal miners at the Williamson mine in Tanzania.

AuctionsMay 14, 2021
Phillips’ New Selling Exhibition Celebrates Female Designers

It features pieces from the likes of Solange Azagury-Partridge, Suzanne Belperron, Marina B, and Silvia Furmanovich.

Recorded WebinarsMay 14, 2021
Watch: Dissecting the Vintage Watch Craze

Watchfinder & Co. US Country Manager Edouard Caumon talks the timepieces retaining value and current marketplace trends.

Brought to you by
How to Engage and Sell to Millennials

Millennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.

TrendsMay 14, 2021
Piece of the Week: Deirdre Featherstone’s Amber Drop Earrings

They’re perfect for welcoming “Springtime in New York.”

Weekly QuizMay 14, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of May 10-14, 2021.
Take the Quiz
AuctionsMay 13, 2021
The 100-Carat ‘Spectacle’ Diamond Sells for $14M

It sold at the low end of its estimated range at Christie’s jewelry auction in Geneva.

SourcingMay 13, 2021
Fura Gems Launches Membership-Based Marketing Program

The Fura Marketing Council will offer advertising materials, sales training, product promotion initiatives, business consulting, and more.

Brought to you by
A New Golden Age

Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.

MajorsMay 13, 2021
Sotheby’s Opens ‘The Emporium’ Retail Store in New York

The company celebrated its debut by collaborating with beauty entrepreneur Gucci Westman for a special edit of luxury items.

×