Simon Mortimer offers must-know branding basics for companies that are just starting out or looking for a refresh.
When Pantone’s Fall 2017 Colors Meet Gemstones
With autumn upon us, Senior Editor Brecken Branstrator again takes the 10 hot hues of the season and pairs them with colored stones.
The calendar tells me it’s fall. Up until now, the weather in New York has been saying something else.
Still, I love the season.
It always brings about a feeling of change and new adventures, and there is, of course, all of the amazing things people seem to love to make fun of others for enjoying these days: sweaters and chilly weather, changing leaves, pumpkin and apple picking, the start of the holiday season. I don’t care; I’m all about it. Experiencing fall in North Carolina as I was growing up probably didn’t hurt.
When we think of fall colors, it’s a lot of oranges, browns, dark reds and burgundies.
Many of these are included in the palette of colors that Pantone predicted would be hot this season. This year’s are slightly richer than the last, and also include some zesty hues that I think perfectly encapsulate summer’s hesitation to leave.
In the latest edition of my blog posts pairing Pantone’s palettes with colored stones, here’s how I would color block the shades with gems.
However, it does have some good yellow undertones that I think would be pulled out nicely with yellow gemstones, like a juicy yellow sapphire, lemon quartz, some citrine, yellow agate and the like.
I’m going to pair it with another color that has a fairly fall feel--purple--and its rich shades that you can find in amethyst, sapphires and spinel.
The tone is so soft and feminine that I want to pair it with the crispness of the whites found with pearls, agate and mother of pearl.
Rather than complementing it with a pop of color, I’m keeping on the cool side of the color spectrum for a sleek look and pairing it with black. Think black sapphires, spinel, onyx or agate.
This color is a bit richer than Serenity, but I still want to pair it with light pinks as seen with rose quartz (the actual gemstone) and some morganite.
I’m going to pair this with pink as well, but going this time with hues that are a bit more vibrant--I’m talking those shades of sapphire, spinel, tourmaline and kunzite.
I kept going back and forth between black and white as complements, and then realized that, thanks to mother earth, I don’t have to decide; there are options featuring both. So I’m matching this with the fascinating pieces of black and white agate.
To give it a little bit more edge, and because I always love a color block of shades from the same family, I think Butterum would be great accented with darker browns, which offers the chance to get into some great organic materials.
Instead of the sparkle and shine of white diamonds, though, I’m getting gemmy and pairing gray with the milky, shiny hues of moonstone and quartz.
All proceeds of “Juneteenth Medallion” sales, as well as raffle tickets, benefit organizations that support BIPOC.
Two rough stones, three polished gems, and two jewels are in the museum’s redesigned gem and mineral halls.
Millennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.
The company is implementing a restructuring plan after struggling amid the COVID-19 pandemic.
There will also be a virtual component for those not in attendance.
Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.