The announcement coincided with its full-year results, with growth driven by its jewelry brands.
Alrosa Is Selling Diamonds to Mark the World Cup
Russia is playing host to the international soccer tournament, which continues through the middle of July.
Moscow--Are you a big soccer or, excuse us, football fan who also likes diamonds?
Then Russian diamond mining company Alrosa has the perfect item for you.
The Russian diamond miner announced Friday that it is selling a collection of 32 round diamonds—one for each team that made the international tournament—that are 0.3-carats each but D to F color and VVS2 to IF clarity. The stones were mined in Russia and cut by Diamonds Alrosa, a subdivision of the mining company and the same division that cut the Dynasty collection released last year.
Although Alrosa does not normally sell directly to the public, it is making these 32 diamonds, each of which represents a specific nation, available to soccer fans worldwide at DiamondsofRussia.ru. And, for those fanatics, Alrosa is offering the opportunity to personalize their stone with an engraving associated with the World Cup.
The company also will be issuing specially designed official certificates with each diamond.
The collection of 32 World Cup stones are Gemological Institute of America-graded and priced between $999 and $1,289. (There is only one diamond priced at $1,289 and it’s for Belgium; an Alrosa spokesperson said the diamonds for each country were chosen randomly, so as to not show favor to any one country.)
Alrosa is the largest diamond producer in the world in volume terms and second to De Beers in value terms.
The company has had its name and logo displayed on the digital advertising boards at the various stadiums used throughout the tournament, alongside advertisers like Coca-Cola, Visa, Budweiser and Gazprom, the Russian natural gas company.
Pavel Vinikhin, director of Diamonds Alrosa, said because Russia produces one-third of all rough diamonds in the world and polished diamonds are another symbol of the country, “We decided to provide the fans with the opportunity to take a tiny piece of Russia with them or to mark national teams and symbolic victories important for them not only with football anthems, but also with a unique diamond that will remain with them forever. The collection of stones has been selected so that it is affordable for a wide range of fans.”
The next stage of the World Cup, the knockout round of 16, begins Saturday. The World Cup final is scheduled to take place at 11 a.m. EST on July 15.
The Latest
Looking ahead, the retailer said it sees “enormous potential” in Roberto Coin’s ability to boost its branded jewelry business.
Jewelry trade show veterans share strategies for engaging buyers, managing your time effectively, and packing the right shoes.
Despite the rising prices, consumers continue to seek out the precious metal.
This little guy’s name is Ricky and he just sold for more than $200,000 at Sotheby’s Geneva jewelry auction.
Though its website has been down for a week, Christie’s proceeded with its jewelry and watch auctions on May 13-14, bringing in nearly $80 million.
Despite the absence of “The Allnatt,” Sotheby’s Geneva jewelry auction totaled $34 million, with 90 percent of lots sold.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.
Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
The “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.
The annual list recognizes young professionals making an impact in jewelry retail.
Owner David Mann is heading into retirement.
While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.
Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
The ad aims to position platinum jewelry as ideal for everyday wear.
Retailers can customize and print the appraisal brochures from their store.
The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
The site has been down since Thursday evening, just ahead of its spring auctions.
The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
Three fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.
Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
As a token of womanhood, this necklace depicts when Venus was born from the sea.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Show your mother some love with a piece of fine jewelry.
The company’s Easton location will remain open.
Brian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.