The announcement coincided with its full-year results, with growth driven by its jewelry brands.
Handmade at Amazon Launches Bridal Shop
The e-commerce giant continues to take on Etsy with the Handmade Wedding Shop, offering jewelry, wedding décor, invitations and gifts.
Seattle--Shoppers seemingly already turn to Amazon for just about everything, but the e-tailer is upping its ante with an extension into the wedding business.
Handmade at Amazon was launched in 2015 as a place for its customers to shop for handcrafted and custom items while supporting local artisans, serving as a direct competitor to Etsy.
Now, the marketplace is getting into bridal.
The Handmade Wedding Shop offers thousands of handcrafted items including wedding décor, invitations, gifts and jewelry.
Brides- and grooms-to-be already could use Amazon for such things as a wedding registry or buying wedding shoes, but now they also can use the site to explore handcrafted products for their weddings and wedding-related events.
They also can get free two-day delivery with Prime-eligible Handmade products.
Popular wedding categories and products in the Handmade Wedding Shop include jewelry--not just engagement rings and wedding bands but also bracelets, necklaces, earrings, brooches and pins--venue and reception décor, invites and paper products, fashion accessories, and gifts and mementos.
The bridal business is something that Amazon has been investing in of late.
While it has been in the wedding registry arena for nearly a decade, last year the e-tailer gave its service a major overhaul to include services, gift ideas, gift tracking and a 180-day return policy, among others.
The e-tailer said at the time that the changes had been made to create a simple, modern and fresh service that was “more relevant to millennial couples and their evolving needs.”
This most recent launch was along the same lines.
Handmade’s head of marketing, Katie Harnetiaux, said: “We created the Handmade Wedding Shop with the savvy couple in mind. From rustic chic, to glitz and glam, the Wedding Shop is a one-stop destination for customers to discover a vast selection of customized products for their big day. The ability to purchase products from local artisans on the Handmade Wedding Shop offers customers a boutique shopping experience coupled with the convenience and selection of Handmade at Amazon.”
The Latest
Looking ahead, the retailer said it sees “enormous potential” in Roberto Coin’s ability to boost its branded jewelry business.
Jewelry trade show veterans share strategies for engaging buyers, managing your time effectively, and packing the right shoes.
Despite the rising prices, consumers continue to seek out the precious metal.
This little guy’s name is Ricky and he just sold for more than $200,000 at Sotheby’s Geneva jewelry auction.
Though its website has been down for a week, Christie’s proceeded with its jewelry and watch auctions on May 13-14, bringing in nearly $80 million.
Despite the absence of “The Allnatt,” Sotheby’s Geneva jewelry auction totaled $34 million, with 90 percent of lots sold.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.
The mining company wants to divest its 70 percent holding in the Mothae Diamond Mine in an effort to streamline its portfolio.
Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
The “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.
The annual list recognizes young professionals making an impact in jewelry retail.
Owner David Mann is heading into retirement.
While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.
The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”
Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
The ad aims to position platinum jewelry as ideal for everyday wear.
Retailers can customize and print the appraisal brochures from their store.
The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
Three fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.
Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
As a token of womanhood, this necklace depicts when Venus was born from the sea.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Show your mother some love with a piece of fine jewelry.
The company’s Easton location will remain open.