As "going green" sweeps the globe, it is no surprise that the eco-friendly vibe is creeping its way into the jewelry industry.


"Green" jewelry is popping up all over the place. Designers are starting to use recycled materials and lab-grown gemstones to produce jewelry that is not only beautiful but good for the environment. But will these pieces sell?


With businesses such as greenKarat, Moonrise Jewelry, Brilliant Earth, Leber Jeweler, Lucina, Sumiche Jewelry and Verde popping up with eco-friendly and fair-trade collections, there is no doubt in my mind that this is the future of jewelry.


Going green is more than just a passing trend, it's a lifestyle—one that will be continued by future generations. I know I will insist on lab-grown diamonds and recycled metal for my engagement ring, and I'm not the only one.


Celebrities from Salma Hayek to Jay Leno have already jumped on the green wagon, and Leonardo DiCaprio's Blood Diamond movie has already brought conflict diamonds into the public eye.


In addition, eco-friendly clothing is already moving toward the mainstream and was seen at the Spring 2008 Mercedes-Benz Fashion Week in New York City.


It won't be long before people will start demanding eco-friendly jewelry collections. So step on the bandwagon and put some green collections in your own shop.



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Filed Under: Current Affairs
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.