Set in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.
Larry West Bought This 6-Carat Pink-Purple Diamond from Russia
It’s the latest in a line of notable natural colored diamonds mined and cut by Alrosa.

Moscow—Alrosa has sold another natural colored diamond from Russia to a well-known diamantaire.
The company announced Tuesday that Larry West, owner of L.J. West Diamonds, bought a 6.21-carat fancy intense pink-purple diamond directly from Alrosa.
The purchase price for the cushion-cut stone was not disclosed.
Alrosa cut and polished the diamond from a 20.18-carat stone found in Yakutia, a region in northeastern Siberia, in August 2018.
RELATED CONTENT—Up, Up, and Away: The Rise in Natural Colored Diamond PricesNew York-based West has amassed one of the largest collections of natural colored diamonds in the world.
He first started buying pink diamonds in the 1980s, traveling to the Argyle Mine in Western Australia, long before there was any buzz about the mine or its vibrant pink and purple diamonds.
His purchases include the 2.83-carat “Argyle Violet,” a purple diamond from Argyle, and a 16.78-carat vivid yellow diamond, and he’s loaned portions of his collection to museums for exhibitions on colored diamonds in the past.
But Argyle is scheduled to close at the end of 2020, cutting off the world’s major supply of pink and purple stones. Its closure is expected to send pink diamond prices soaring as supply dwindles.
“As global production declines, pink diamonds will become rarer and thus more valuable,” West said.
“This is the first diamond from Russia that I have bought directly from Alrosa. It possesses excellent characteristics and will certainly take a worthy place in my collection.”
It came with an “electronic passport” that includes a detailed visual history of the diamond’s extraction and production as well as information on the diamond cutter who created it; this information is summarized in a short film produced by Alrosa.
The 6.21-carat cushion-cut fancy intense pink-purple diamond is one of a handful of sizable natural colored diamonds to be discovered in Russia and cut and polished by Alrosa recently, which wants to become known as a supplier and cutter of natural colored diamonds.
It joins the 14.83-carat “Spirit of the Rose,” a fancy vivid purple-pink, and the 20.69-carat “Firebird,” a fancy vivid yellow Graff Diamonds bought in late 2019, also directly from Alrosa.
These two diamonds are part of a three-stone collection Alrosa has dubbed “The Spectacle.” The third diamonds has yet to be revealed.
The Latest

The jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.

Take luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

This year's theme is “Unveiling the Depths of the Ocean.”


In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.

Starting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.

The new catalog features its most popular chains as well as new styles.

The filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.

The new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.

Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.

Silas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.

The sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.

Most customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.

The collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.

MatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.

The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.

Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.

Billed as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.

Don’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.

The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.

The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.




















