By Michelle Graff
Judging for the second The Next Now competition for emerging jewelry designer is scheduled to take place April 26 in New York City.
Dallas--Ylang 23 and TrendSeeder are bringing back “The Next Now,” the competition for emerging jewelry designers they launched last year.

The purpose of the competition is to help retailers identify up-and-coming designer jewelry brands that possess both originality and saleability while the same time providing mentorship and a boost for the winning designer.

Kirsty Stone of Retrouvaí was the winner of the inaugural Next Now, which took place last August.

Jewelry designers who have not displayed their collections at numerous trade shows in the past or who have not been sold in Barneys or at Ylang 23 are eligible to enter the contest.

Applications are available now on

The deadline is April 18 at 11:59 p.m. EST. The entrance fee is $99 but that does not guarantee admission into the next round of the competition, the in-person judging.

From those who apply, between 25 and 30 designers will be selected to present their work in front of a panel of judges on April 26 from 3 to 5:30 p.m. at Tumblr’s corporate headquarters, 35 E. 21 St. in New York.

This year’s judges are: Ylang 23’s Joanne Teichman; Marina Larroude, the fashion director at Barneys; Gabrielle De Papp, former senior vice president of brand development at Farfetch; David Rees, founder of Ten Thousand Things; jewelry designer Melissa Joy Manning; Sapna Shah, founder of Red Giraffe Advisors; Sam Broekema, the accessories director at InStyle; and TrendSeeder founder Avani Patel.

20160830 Next Now Winner 4Kirsty Stone, whose brand is called Retrouvaí, won the inaugural The Next Now competition for emerging jewelry designers. Pictured here is her Magna ring in 14-karat yellow gold with white diamonds.
The winner of the 2017 version of The Next Now will receive a presentation in front of the Barneys jewelry buying team; online presentation, presence and promotion of consigned merchandise on Ylang 23’s website, with the possibility of a purchase order and long-term relationships; a total of 30 mentorship hours from Teichman, Larroude and Rees; and a one-year, tier II membership to TrendSeeder, a company that focuses on mentoring emerging brands in fashion.

Get the Daily News >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.