‘Cotton Candy’ Necklace, 35-Carat Kunzite Win 2025 ‘Buyer’s Choice’ Awards
The AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.

The recipients were named on Feb. 5 at the Spectrum Awards Gala held at the Tucson Convention Center during the AGTA GemFair Tucson show.
The award winners were selected by the trade show’s attendees, who voted on their favorite pieces from the contest’s slate of award winners, which were revealed in November. The pieces were displayed in showcases throughout the show floor.
Mimi So, CEO and creative director of her eponymous brand, won the “Buyer’s Choice” award from the Spectrum division.
Her 18-karat rose gold “Cotton Candy” necklace, which also won the Honorable Mention award in Spectrum’s “Evening Wear” category, features a 16.71-carat pear-shape kunzite, a 4.05-carat vivid pink spinel, and a 5.65-carat imperial topaz accented with sapphires totaling 18.71 carats, spinels totaling 14.99 carats, tourmalines totaling 41.70 carats, and 8.71 carats of diamonds.
Ben Kho of Kho International Ltd. won the award from the Cutting Edge division for the second year in a row.
His 2025 entry, a 35.25-carat pink-purple octagonal-cut kunzite, also won first place in the “All Other Cut Gemstones” category.
Jewelry industry personality, trend watcher, and television personality Michael O’Connor served as the emcee for the gala.
“AGTA shoppers are known for their great taste, so their decisions on these two beautiful pieces—Mimi So’s necklace and Ben Kho’s kunzite—were a delight to see,” said John W. Ford Sr., CEO of AGTA.
“It’s never an easy decision, because there are so many wonderful entries in the competition, so we are always appreciative when attendees take time out of their schedules to choose winners.”
The next edition of the Spectrum and Cutting Edge Awards will open for entries at the end of June 2026 and will feature the debut of a brand new category.
Questions about the awards can be directed to marketing@agta.org.
The Latest

Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.


The new facility was also designed to better serve its growing customer base in Canada.

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.























