By Brecken Branstrator
Jewelry brand Simon G. has launched a year-long marketing initiative that includes an influencer campaign and social component.
Glendale, Calif.—Simon G. Jewelry is showing its customers its commitment to celebrating what’s important to them with the launch of an ad campaign this spring.

Through “Committed,” Simon G. said it’s expressing its commitment to quality, love, unity, kindness and more.

Designed to have a bold, modern aesthetic that “illustrates Simon G.’s pride in sophisticated style, high-design and unique brand positioning,” the campaign features fashion-forward videos and photographs.

It also will include an influencer campaign—in which the brand will partner with a variety of influencers in the fashion, beauty and design space and ask them to share something special to which they’re committed—and content on the Simon G. Jewelry website and social media platforms.

The direction of the campaign was spearheaded by creative director Amir Zia, who also has worked with the repositioning of such brands as David Yurman, Stuart Weitzman and, most recently, Ippolita and its campaign featuring Kendall Jenner.

“Through ‘Committed,’ I wanted to embrace the passion and creativity behind Simon G. Jewelry and showcase a fresh take on the brand that hasn’t been exposed,” he said.

The first images appeared in the April issue of Marie Claire. They also appear in the May issue and will show up in a few more throughout the remainder of the year.

The campaign will run for a year and is available for retail partners to use.

“My father established Simon G. Jewelry as a leader in the industry, widely known for its timeless, exceptional jewelry,” CEO Zaven Ghanimian said. “It’s important to me that we build upon that foundation by continuing to evolve, break the mold and remain leaders in our industry. We’re proud to share this campaign with our dedicated customers, retailers and peers.”

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