You won’t find any kid themes in Baby Gold’s “mommy and me” jewelry. Instead, every piece is a classic design available in sizes for kids and adults.
Los Angeles—When Helen Ashikian began taking her daughter Olivia Eva with her to her fine jewelry private label production job, the toddler earned a nickname from clients: Baby Gold.

For Ashikian, jewelry runs in the family.

A Los Angeles native, she comes from a long line of jewelers and artisans. Her husband is also part of the jewelry world; Michael Ashikian is a third-generation jeweler and owner of a manufacturing facility in downtown Los Angeles.

After the arrival of their second daughter, Sienna Marie, who also showed an affinity for jewelry, Ashikian decided it was time to create jewelry that both she and her children could wear.

A year ago she launched Baby Gold, a line of 14-karat recycled gold, responsibly sourced diamond and gemstone jewelry produced entirely in the family factory and certified by the Responsible Jewellery Council.

Ranging from $55 to $2,500 retail, Baby Gold features everyday-wear pendants, stud earrings, huggie hoops, rings and bracelets in a wide variety of sizes.

They feature simple motifs like hearts, stars and crosses, as well as splashes of enamel. Many of the styles are engravable for personalization.

And though children grow, it’s important to Ashikian that these pieces grow with them when possible.

20190827 BabyGold2Customizable letter jewelry and engravable pieces are a mainstay of the Baby Gold collection.

“We want our customers to have these pieces their entire lives,” she explained. “So we made a promise early on that we would resize any Baby Gold bracelet purchased from us as many times as needed. We want to make sure that as your babies grow, their Baby Gold bracelets grow with them. We offer this service complimentary to our Baby Gold bracelet purchasers.”

Baby Gold sells via its website, and retail costs are kept low due to Ashikian’s control of production. However, she is in talks with select retailers to carry the collection and estimates she’ll be in some stores by December 2019.

Personally, Ashikian most often wears two engraved rings from the line, one with each daughter’s name, as well as a chain layered with two opal medallions, again one for each daughter.

As for daughters Olivia and Sienna, they’re never without their Baby Gold either. They wear earrings, a diamond pave ID bracelet and turquoise three-stone bracelet daily, Ashikian said.

Next up for Baby Gold? Just as it always has, the line will continue to be inspired by and grow with Ashikian’s family.

“Since I’m currently expecting a boy after having two girls, we are looking to expand on our Boy Collection and also launch a custom push gift service for new moms.”



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