Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Stuller Has a New Lab-Grown Diamond Collection
“Modern Brilliance” comprises 50 finished jewelry styles.
Lafayette, La.—Jewelry manufacturer Stuller has announced a new fine jewelry collection in time for the holiday season.
“Modern Brilliance” comprises 50 styles—earrings, necklaces, rings and bracelets—available in 14-karat white, yellow or rose gold and featuring lab-grown diamonds.
“With the rise in popularity of lab-grown diamonds, we felt the demand and need for a lab-grown diamond jewelry collection,” Stuller Diamond Fashion Product Manager Alisse Gregson said in a statement. “This collection offers both essential styling as well as bold on trend fine jewelry at accessible price points.”
The collection wholesales between $89 and $4,855. A Stuller representative said the higher end of the range accounts for diamond tennis bracelets with a variety of total carat weights available.
The Lafayette, Louisiana-based company began offering lab-grown diamond jewelry in late 2015.
At the JCK Las Vegas jewelry trade show this year, the manufacturer announced it would begin selling lab-grown diamond melee in various colors.
Alix Gonsoulin, Stuller vice president of fine jewelry, bridal and findings, said the addition of the trend-driven Modern Brilliance collection would help retailers draw in customers who find man-made diamond jewelry prices out of reach.
“This collection truly sets itself apart by offering trendy lab-grown fine jewelry to the industry,” she explained. “By carrying lab-grown diamond jewelry, business owners can expand their customer base with not only a new story to tell, but the accessible price points for those who may otherwise not buy diamond jewelry at all.”
The collection is currently available to view online.
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