The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
Robbins Brothers Seeks Couple for Perfect Proposal Spot Search
The retailer is accepting applications for couples willing to travel across Europe in search of the most romantic proposal spots.

New York—Robbins Brothers is once again looking for a couple to travel in search of the perfect proposal spot—this time across Europe.
The domestic edition of the contest was held last year, sending its winning couple, dubbed “proposal ambassadors”, across the U.S. to scope out its most romantic spots.
This year, the winning couple will travel to select the top 20 spots in Europe to pop the question.
Applicants have to be active on social media, especially Instagram, and be willing to write about their experience as an ambassador.
Early auditions were held at the company’s flagships stores in San Diego, Houston, and Dallas, drawing more than 50 couples.
The couples met with Robbins Brothers staff over breakfast and mimosas and had their interviews recorded.
There was an “Adventure Awaits” selfie station on standby for photos and a “lipsology” reader to interpret the couple’s lip prints.
Couples in the U.S. can still apply online through Feb. 28. Finalists will be announced on March 16th.
Around 700 couples registered to be notified when the application launched on Valentine’s Day, said the company.
Finalists will be announced on March 16 and voting will open to the public on March 23.
The winning couple will be named April 6 and will have to complete the trip this year.
The Latest


The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.


Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.




















