Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
Quality Gold Ships 2020-2021 Books in Time for the Holidays
The fall distribution of its catalogs is one of the company’s largest as it makes up for delays caused by the pandemic.

Fairfield, Ohio—Due to the shutdown caused by the COVID-19 pandemic, Quality Gold’s fall catalog distribution combines two seasons into one large catalog shipment.
The new 2020-2021 Quality Gold books are arriving just in time for the holidays.
They include a 1,400-page Gold Book with thousands of new styles in all colors of 14-karat gold and all categories like diamond and gemstone, Italian gold and branded collections.
The distribution also includes a 1,425-page Silver Book showcasing new items and styles from basic chain to fashion, diamond, gemstones and more, and a new book about 10-karat gold launches, top-selling basics and trendy designs.
Quality Gold will also ship out its True Origin catalog, offering more than 125 new lab-grown diamond pieces, a 240-page Personalized catalog with hundreds of new styles, and a 60-page Wideband Distinguished Coin jewelry book with 150 new 14-karat finished jewelry and coin bezel mountings.
Other items in the shipment include a watch book with more than 100 new timepieces from branded collections, a luxury giftware booklet, and the Gem Pak display and sales catalogs for affordable packaging in a variety of materials, among others.
For more information about current pricing or online ordering options, for which there is no minimum, visit QGold.com.
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