By Michelle Graff
New York--Jewelers of America now is accepting entries for its annual retailer design competition to be held at the JA New York Winter show in January.

The JA CASE Awards honor JA retail members who exhibit creativity, artistry, style and excellence (CASE) in jewelry design. 

Entry forms will be accepted through Dec. 19, and the jewelry must arrive at the Jewelers of America headquarters in New York between Jan. 12 and 15. (Moved to late January to avoid overlap with other trade shows, the JA New York Winter Show is scheduled for Jan. 18 to 20 this year, at the Javits center as usual.)

A maximum of 15 entries will be accepted in each category, so JA encourages members to apply early.

There are four categories in which jewelers can submit their designs: jewelry valued at up to $2,000 retail; jewelry $2,001 to $5,000 retail value; jewelry $5,001 to $10,000 retail value; and jewelry over $10,000 retail value.

A panel of judges will evaluate the entries based on the criteria of overall design, marketability, practicality/wearability, and quality of manufacture. First place winners will receive a $500 cash prize and national media exposure in addition to other prizes.

“The CASE Awards celebrate the craftsmen and artists behind the independent jewelers across the country that are Jewelers of America members. We are proud to give these talented individuals and their extraordinary pieces of jewelry the national spotlight they deserve,” said JA Board Chair Bill Farmer Jr.

For more information and guidelines about the competition, visit the JA website or contact the organization’s member services at 800-223-0673.

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