At this year’s JCK show, White Pine hosted a raffle in which the grand prize was an all-expenses-paid trip for two to Hawaii.
At this year’s JCK show, White Pine hosted a raffle in which the grand prize was an all-expenses-paid trip for two to Hawaii.

Las Vegas--One exhibitor got creative when thinking about how to generate booth traffic at this year’s JCK show in Las Vegas.

White Pine Trading, a company that buys pre-owned diamonds and jewelry and sells them at auction, automatically entered customers into a raffle for an all-expenses-paid Hawaiian vacation for two for every $25,000 they spent.

Joe and Claudia Lazow of Highlands Fine Art & Estate Jewelry in Highlands, N.C. were the lucky winners.

“We were very surprised and happy to learn that we had won a trip to Hawaii. It’s really great; not only did we get an opportunity to buy fantastic jewelry at great prices, but also win a free trip,” the couple said via a press release.

White Pine launched its fine jewelry component in 2014 and added its fourth global office in Mumbai last year.



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