Akron, Ohio--The Pandora displays in Jared the Galleria of Jewelry stores are getting a big makeover.

Parent company Signet Jewelers Ltd. announced Wednesday that it is replacing the current in-store setup at more than 200 of its Jared stores with 150-square-foot Pandora shop-in-shops, a process that will begin in 2016.

Signet Vice President David Bouffard said of the 268 Jared stores, 239 currently carry Pandora, and “it is planned that most will have Pandora boutiques over time.”

The news comes at the end of a year in which Pandora has been pulling its jewelry out of hundreds of “unbranded stores” in the Americas--meaning retailers who carry only a limited assortment of the brand’s jewelry--as part of what the company describes as a larger, global strategy to focus more on Pandora-owned and -operated stores and retailers who run heavily branded shop-in-shops.

To date, the Copenhagen-based bead and jewelry brand has dropped a total of 346 retailers in the Americas, most of them in the United States.


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