The new “S Collection” bridal jewelry sold at Sam’s Club ranges in price from $3,000 to $6,000.
Bentonville, Ark.—Warehouse chain Sam’s Club recently announced the addition of engagement rings and eternity bands to its in-house jewelry line.

The membership-only retailer, owned by Walmart Inc., said in a company announcement and blog post that it has expanded its “S Collection” to include bridal styles, ranging in price from $3,000 to $6,000.

In explaining the pricing, the company pointed to The Knot’s 2018 Real Weddings Study, which found that the average U.S. couple spent $5,680 on an engagement ring, down about 2 percent compared with the previous year.

The collection includes engagement rings and eternity bands, sold together or separately, in 14-karat white, yellow, and rose gold, and all pieces are accompanied by appraisals from the International Gemological Institute.

The pieces will be set with natural diamonds; a company spokesperson told National Jeweler Thursday that Sam’s Club does not have plans to offer lab-grown diamonds.

The retailer is touting the affordability of the collection, describing it as “great bling for less cha-ching” on its website.

Sam’s Club is also promoting the convenience, stating the ring can be delivered to the customer within five days of placing the order online.

Store associates also are available to work with customers interested in creating a customized ring, the retailer said.

While shopping for jewelry in a warehouse club may seem unusual, it is certainly not uncommon.

Costco reported it its latest quarterly results that it sold a $400,000 diamond ring, and the company ranked third on National Jeweler’s 2018 $100 Million Supersellers list, a ranking of the largest sellers of fine jewelry in North America.


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