AuctionsMay 16, 2024
Christie’s Holds 2 Sales Despite CyberattackThough its website has been down for a week, Christie’s proceeded with its jewelry and watch auctions on May 13-14, bringing in nearly $80 million.
MajorsJul 08, 2019
Mayors Opens First Flagship Under Watches of Switzerland
The retailer said it plans to renovate all 15 of its stores within the next 24 months.
The new Mayors flagship in Merrick Park, an upscale outdoor mall in Coral Gables, Florida, will carry collections exclusive to the store.
Miami—Mayors recently opened a new flagship store in Merrick Park, an upscale outdoor mall in Coral Gables, Florida.
The store is part of the second stage of the jewelry chain’s relaunch after Watches of Switzerland acquired it from Canadian chain Birks in October 2017 for $104.6 million.
The 4,700-square-foot store has an open floor plan divided into three main areas: a dedicated area for anchor watch brands Rolex and Cartier; retail space for its other jewelry and watch brands that will change as brands come in and out; and a display area for its in-house bridal and high jewelry collections.
There is a lounge by the high jewelry area, complete with a vertical botanical garden and servings of Cuban coffee by Miami staple Cafe Versailles.
Michael Neumann Associates designed the space, which will “set the principles and aesthetics for the renovation of all the stores in Mayors’ portfolio,” the company said in a statement.
Mayors plans to renovate all 15 of its stores, which are located in Florida and Georgia, within the next 24 months, a spokesperson confirmed to National Jeweler Friday.
The team at Michael Neumann also designed parent company Watches of Switzerland’s new stores in SoHo and Hudson Yards, in New York.
The store is part of the second stage of the jewelry chain’s relaunch after Watches of Switzerland acquired it from Canadian chain Birks in October 2017 for $104.6 million.
The 4,700-square-foot store has an open floor plan divided into three main areas: a dedicated area for anchor watch brands Rolex and Cartier; retail space for its other jewelry and watch brands that will change as brands come in and out; and a display area for its in-house bridal and high jewelry collections.
There is a lounge by the high jewelry area, complete with a vertical botanical garden and servings of Cuban coffee by Miami staple Cafe Versailles.
Michael Neumann Associates designed the space, which will “set the principles and aesthetics for the renovation of all the stores in Mayors’ portfolio,” the company said in a statement.
Mayors plans to renovate all 15 of its stores, which are located in Florida and Georgia, within the next 24 months, a spokesperson confirmed to National Jeweler Friday.
The team at Michael Neumann also designed parent company Watches of Switzerland’s new stores in SoHo and Hudson Yards, in New York.
RELATED CONTENT: Watches of Switzerland Goes Public
The Mayors store carries an exclusive jewelry collection created in collaboration with New York-based jewelry designer Pamela Love, who is a Miami native.
“Mayors has an amazing history and heritage in Florida and as we invest in transforming the retail space of Mayors into a chic and contemporary space, our goal is to continue to develop a loyal customer and provide impeccable hospitality,” David Hurley, executive vice president of The Watches of Switzerland Group, US, said in a statement.
Other collections exclusive to the Merrick Park store include a Roberto Coin capsule collection, celebrity-worn jewelry by Messika, and high jewelry from partners JB Star and Uneek.
In addition, Mikimoto will fly in its “Regalia” collection from Japan to be on display for a limited time.
The watch brands carried at the Mayors stores include Breitling, IWC Schaffhausen, Omega, TAG Heuer and Tudor, in addition to Rolex and Cartier.
Editors' Picks
Sponsored by
More on Majors
The Latest
AuctionsMay 16, 2024
Sotheby’s Withdraws 101-Carat Yellow Diamond from AuctionDespite the absence of “The Allnatt,” Sotheby’s Geneva jewelry auction totaled $34 million, with 90 percent of lots sold.
ColumnistsMay 16, 2024
The PR Adviser: What the Designer Should’ve DoneLilian Raji gives advice to designers on how to make the most of great publicity opportunities.
Brought to you by
Record Gold Prices Have Consumers Undeterred. Here’s Why.Despite the rising prices, consumers continue to seek out the precious metal.
SourcingMay 16, 2024
Lucapa to Shed Stake in Lesotho Diamond Mine The mining company wants to divest its 70 percent holding in the Mothae Diamond Mine in an effort to streamline its portfolio.
Weekly QuizMay 16, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
ColumnistsMay 15, 2024
Squirrel Spotting: Why Retailers Struggle to Fire BrandsWhy do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
AuctionsMay 15, 2024
Red Diamond Breaks Records at Phillips GenevaThe “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.
Brought to you by
From Registration to Return: 10 Tips to Protect You Before, During and After a TradeshowTradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Events & AwardsMay 15, 2024
See Who’s in JA’s 2024 ‘20 Under 40’ ClassThe annual list recognizes young professionals making an impact in jewelry retail.
IndependentsMay 15, 2024
David Mann Jewelers in Upstate NY to Close After 35 YearsOwner David Mann is heading into retirement.
FinancialsMay 15, 2024
Brilliant Earth’s Sales Fall Flat in Q1 While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.
SourcingMay 14, 2024
Anglo American Confirms It Is Looking to Sell De Beers The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”
AuctionsMay 14, 2024
2 Huge Yellow Diamonds Are Heading to AuctionChristie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
GradingMay 14, 2024
Instappraise Adds Trifold Brochure to Appraisal OfferingsRetailers can customize and print the appraisal brochures from their store.
Lab-GrownMay 13, 2024
Lab-Grown Diamond Brand Lightbox Cuts Prices by 25 to 40%The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
TechnologyMay 13, 2024
Christie’s Website Brought Down by Hackers, Watch Auction Postponed The site has been down since Thursday evening, just ahead of its spring auctions.
AuctionsMay 13, 2024
Madeleine Albright’s Jewelry, Pins a White-Glove Sale at Freeman’s | HindmanThe late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
IndependentsMay 13, 2024
Zachary’s Jewelers Names Mother’s Day Jewelry Contest WinnersThree fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.
IndependentsMay 10, 2024
Frank Adams Jewelers Names New CEOKimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
CollectionsMay 10, 2024
Piece of the Week: Carina Hardy’s ‘Birth of Venus’ NecklaceAs a token of womanhood, this necklace depicts when Venus was born from the sea.
TrendsMay 09, 2024
Amanda’s Style File: Shine Bright, Moms Show your mother some love with a piece of fine jewelry.
IndependentsMay 09, 2024
Kyle Edward Fine Jewelry to Close Salisbury StoreThe company’s Easton location will remain open.
MajorsMay 09, 2024
JBT Elects New ChairmanBrian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.
Supplier BulletinMay 08, 2024
Fusing Past and Present at the Las Vegas Antique Jewelry & Watch ShowSponsored by the Las Vegas Antique Jewelry and Watch Show
EditorsMay 07, 2024
Q&A: Author Vikki Tobak on the ‘Ice-Cold’ ExhibitionTobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
EditorsMay 07, 2024
10 On-Theme Looks from the 2024 Met GalaStars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
IndependentsMay 07, 2024
112-Year-Old New Orleans Business Popping Up in Aspen M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
