Duvall O’Steen and Jen Cullen Williams explore what the metaverse could mean for luxury in their latest Creative Connecting column.
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Duvall O’Steen and Jen Cullen Williams advise jewelers on adjusting their email marketing strategy in light of the recent Apple changes.

Duvall O’Steen and Jen Cullen Williams share how jewelers can connect with new suppliers in virtual marketplaces.

In their latest column, Duvall O’Steen and Jen Cullen Williams explain the importance of being a good social listener, so listen up.

Duvall O’Steen and Jen Cullen Williams share the latest and greatest social media tools and features jewelers can take advantage of in 2022.

In their latest Creative Connecting column, Duvall O’Steen and Jen Cullen Williams share tips for using the popular discussion site.

In their latest column, Duvall O’Steen and Jen Cullen Williams make the case for SMS marketing.

Duvall O’Steen and Jen Cullen Williams share tips on handling some of the not-so-fun, but necessary, aspects of selling fine jewelry.

Duvall O’Steen and Jen Cullen Williams give tips on reconnecting IRL and surviving long days as the jewelry world prepares for Las Vegas.

Email marketing remains a top tool for attracting and retaining customers. Here’s how to up your inbox game.

A strong following on YouTube can boost online visibility and trust in your store’s staff, Duvall O’Steen and Jen Cullen Williams write.

Duvall O’Steen and Jen Cullen Williams on why jewelers should utilize two big audio platforms: podcasts and Clubhouse.

Duvall O’Steen and Jen Cullen Williams compile a list of tools to make content creation easier and more effective.

Need to find top talent, or looking for a new opportunity for yourself? Duvall O’Steen and Jen Cullen Williams outline best practices for doing so on social media.

Image searches are on the rise, making the already popular platform even more important for jewelers.

Duvall O’Steen and Jen Cullen Williams are making a list of the best advice from this year’s Creative Connecting columns.

In this special installment of Creative Connecting, the influencer talks about why specificity and patience are important, and what consumers want when they shop on social media.

Duvall O’Steen and Jen Cullen Williams share tips for getting creative with video on Instagram, Zoom, email and more.

Duvall O’Steen and Jen Cullen Williams share advice on navigating politics, negative reviews and online trolling in these difficult and volatile times.

Duvall O’Steen and Jen Cullen Williams share pro tips for filling out those profiles on Instagram, Facebook, LinkedIn and more.

In their latest column, Jen Cullen Williams and Duvall O’Steen share pro tips for using hashtags on Instagram, TikTok and even Facebook.

In their new social media-focused column, Duvall O’Steen and Jen Cullen Williams break down how jewelers can bring the bling to Gen Z on the popular new app.

In a special guest column, Duvall O’Steen and Jen Cullen Williams talk timing, content and brand visibility on the platform.