Cindy Krupp of Krupp Group (top) and Jen Lowitz of IHPR talked crafting messaging during controversial times in National Jeweler’s latest webinar.
New York—The old adage in communications was for companies to remain neutral and never get political so as not to alienate any current or potential customers.

In 2020, we’ve seen an enormous shift away from that attitude as our country faced the global pandemic, intense discourse on race and police brutality, and finally, a presidential election, which is always contentious and was perhaps more so this year.

Two leading fine jewelry publicists, Cindy Krupp of Krupp Group and Jen Lowitz of IHPR, unpack the new public relations rules, as consumers demand to know where their favorite brands stand.

Watch their conversation below.

Join us Tuesday, Nov. 24 at 2 p.m. EST as Associate Editor Lenore Fedow chats with Retail Minded’s Nicole Leinbach Rehyle on predictions for the holiday season.

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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.