Hublot Enlists Tennis Star Novak Djokovic

WatchesAug 31, 2021

Hublot Enlists Tennis Star Novak Djokovic

The world’s No. 1 tennis player could set a historic record in a Hublot timepiece this year.

The world’s No. 1 tennis player, Novak Djokovic, is pictured in a Hublot timepiece.
New York—The U.S. Open is right around the corner, and Hublot will be there on the wrist of a champion.

The Swiss watchmaker has announced No. 1 ranked men’s tennis player Novak Djokovic as its new brand ambassador.

The 34-year-old Serbian has a litany of tennis achievements under his belt. Among them, 85 singles tournament titles on the ATP circuit. That includes 20 Majors, five Masters titles, 36 Masters 1000 titles, and an Olympic bronze medal. 

His 20 Grand Slam wins ties Djokovic with Roger Federer and Rafael Nadal for the most male Grand Slam wins in tennis history. The three have long vied for superiority in the sport, with Federer’s age (he’s 39) and Nadal’s history of injuries letting Djokovic into the conversation of who is the best male tennis player of all time.

But of all the years of battles and comparisons, 2021 is Djokovic’s most important year. 

He’s won every major in 2021—the Australian Open, the French Open, and Wimbledon—tying Federer and Nadal’s record. 

 Related stories will be right here … 

With only the final major of the year left, the U.S. Open, Djokovic has the chance to cinch the world record if he nabs his 21st major championship.

That would also mark a rare feat: the calendar grand slam, in which a player wins all four Grand Slams in a calendar year, something neither Federer nor Nadal have achieved. 

It’s a beautiful moment for Hublot to align with Djokovic, at a historic moment and at the very peak of his career achievements. 

Hublot CEO Ricardo Guadalupe said, “We are particularly honored to have the great Novak Djokvoic join our beautiful Hublot family. He is a player who makes tennis history by being unique, first, and different, which is exactly our motto. It’s a great day for Hublot!”

Djokovic added, “As an athlete driven by the ambition to make history in tennis, I am particularly proud of the opportunity to join the Hublot family, which already boasts athletes who have left their mark on their respective disciplines by becoming legends, like Pelé or Usain Bolt. With Hublot, we still have so much to win, together!”

In addition to Brazilian soccer great Pelé and Jamaican sprinter Usain Bolt, other Hublot ambassadors have included French soccer player Kylian Mbappé and American golfer Dustin Johnson. 
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

SurveysOct 21, 2021
10 Retailers on Why They Expect the Diamond Boom to Continue

However, their optimistic outlook comes with a hint of caution due to a number of factors out of their collective control.

SourcingOct 21, 2021
This Coffee-Table Book Is the Perfect Present for Diamond Lovers

The tome offers an appreciation for the stone through the voices of celebrities, designers, and other diamond lovers.

ColumnistsOct 21, 2021
Squirrel Spotting: It’s a Diamond Moment!

It’s no doubt diamond sales are booming, but why? Peter Smith explores the complicated reasons why consumers want the stones right now.

Brought to you by
Buying a Diamond is More Than Knowing the 4C’s

Buyers may be excited about online diamond deals, but there are uncertainties surrounding the authenticity and clarity of the diamonds.

IndependentsOct 21, 2021
Quiz: How Closely Have You Been Reading Our Columns?

Brush up on the finer points of customer budgets, recruiting new employees and driving traffic to a new website with this quick test.

Weekly QuizOct 14, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Oct. 11-15, 2021.
Take the Quiz
TrendsOct 21, 2021
Amanda’s Style File: Prepare to ‘Fall’ in Love

Here are 15 jewels to celebrate the season.

CollectionsOct 21, 2021
Contemporary Jewelry Designers to Collect Now

Experts opine on the independent fine jewelry brands with the greatest investment potential.

Brought to you by
Viva Italia! Why the JCK Italian Pavilion Was a Sight Worth Seeing at JCK Las Vegas

One of the highlights of the JCK show in Las Vegas has always been the Italian Pavilion, buzzing with excitement and elegance.

SourcingOct 21, 2021
Diamond Jewelry Demand at a ‘Record High,’ Alrosa Says

Both Alrosa and De Beers continue to report robust rough diamond sales fueled by strong consumer demand.