WatchesJun 23, 2021
Rolex Names Its ‘Explorer of the Year’ WatchesAug 31, 2021
Hublot Enlists Tennis Star Novak Djokovic
The world’s No. 1 tennis player could set a historic record in a Hublot timepiece this year.
The world’s No. 1 tennis player, Novak Djokovic, is pictured in a Hublot timepiece.
New York—The U.S. Open is right around the corner, and Hublot will be there on the wrist of a champion.
The Swiss watchmaker has announced No. 1 ranked men’s tennis player Novak Djokovic as its new brand ambassador.
The 34-year-old Serbian has a litany of tennis achievements under his belt. Among them, 85 singles tournament titles on the ATP circuit. That includes 20 Majors, five Masters titles, 36 Masters 1000 titles, and an Olympic bronze medal.
His 20 Grand Slam wins ties Djokovic with Roger Federer and Rafael Nadal for the most male Grand Slam wins in tennis history. The three have long vied for superiority in the sport, with Federer’s age (he’s 39) and Nadal’s history of injuries letting Djokovic into the conversation of who is the best male tennis player of all time.
But of all the years of battles and comparisons, 2021 is Djokovic’s most important year.
He’s won every major in 2021—the Australian Open, the French Open, and Wimbledon—tying Federer and Nadal’s record.
Related stories will be right here …
The Swiss watchmaker has announced No. 1 ranked men’s tennis player Novak Djokovic as its new brand ambassador.
The 34-year-old Serbian has a litany of tennis achievements under his belt. Among them, 85 singles tournament titles on the ATP circuit. That includes 20 Majors, five Masters titles, 36 Masters 1000 titles, and an Olympic bronze medal.
His 20 Grand Slam wins ties Djokovic with Roger Federer and Rafael Nadal for the most male Grand Slam wins in tennis history. The three have long vied for superiority in the sport, with Federer’s age (he’s 39) and Nadal’s history of injuries letting Djokovic into the conversation of who is the best male tennis player of all time.
But of all the years of battles and comparisons, 2021 is Djokovic’s most important year.
He’s won every major in 2021—the Australian Open, the French Open, and Wimbledon—tying Federer and Nadal’s record.
With only the final major of the year left, the U.S. Open, Djokovic has the chance to cinch the world record if he nabs his 21st major championship.
That would also mark a rare feat: the calendar grand slam, in which a player wins all four Grand Slams in a calendar year, something neither Federer nor Nadal have achieved.
It’s a beautiful moment for Hublot to align with Djokovic, at a historic moment and at the very peak of his career achievements.
Hublot CEO Ricardo Guadalupe said, “We are particularly honored to have the great Novak Djokvoic join our beautiful Hublot family. He is a player who makes tennis history by being unique, first, and different, which is exactly our motto. It’s a great day for Hublot!”
Djokovic added, “As an athlete driven by the ambition to make history in tennis, I am particularly proud of the opportunity to join the Hublot family, which already boasts athletes who have left their mark on their respective disciplines by becoming legends, like Pelé or Usain Bolt. With Hublot, we still have so much to win, together!”
In addition to Brazilian soccer great Pelé and Jamaican sprinter Usain Bolt, other Hublot ambassadors have included French soccer player Kylian Mbappé and American golfer Dustin Johnson.
More on Watches
The Latest
CollectionsOct 10, 2025
Count Down to the Holidays With Astrid & Miyu’s Advent CalendarsThe trio of Advent calendars include a version with 18-karat gold and lab-grown diamond jewelry in a red lacquer jewelry box.
CollectionsOct 10, 2025
Piece of the Week: Marla Aaron’s ‘Nymphenburg Lock’Created in collaboration with Nymphenburg Porcelain, the lock is part of a four-piece collection that took two years to bring to fruition.
MajorsOct 10, 2025
Frederick Goldman Names New VP of SalesJewelry industry veteran Alisa Bunger has taken on the role.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
SourcingOct 09, 2025
Feriel Zerouki Is Leaving De Beers The company and industry leader’s two-decade tenure with De Beers will come to a close at the end of the month.
Weekly QuizOct 09, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsOct 09, 2025
This Fabergé Egg Could Crack $27M At Auction“The Winter Egg” set the world auction record for a Fabergé piece twice at previous Christie’s sales.
MajorsOct 09, 2025
Sy Kessler Buying Watch Batteries as Silver Hits Record High The company will pay 1.5x silver’s current spot price for each pound of silver oxide batteries submitted.
Brought to you by
JA New York Fall Is Right Around the CornerThe upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.
CollectionsOct 09, 2025
Katkim Launches First Men’s CollectionThe line includes a “Shadow” series crafted exclusively for the new men’s offering and reimagined styles from the brand’s core collections.
SourcingOct 09, 2025
Gemfields’ Mini Mixed-Quality Ruby Auction Garners $11MThe rough on offer was recovered from a newer area at the Montepuez mine.
SourcingOct 08, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
CollectionsOct 08, 2025
Emily P. Wheeler Shifts Into Neutral for Latest ‘Ombré’ CollectionThe champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.
CollectionsOct 08, 2025
Tsuba Designs Inspire Monica Rich Kosann’s New CharmsKosann partnered with the Museum of Fine Arts, Boston, to create a set of necklaces inspired by the artwork on samurai sword handguards.
CrimeOct 07, 2025
Men Who Posed as Utility Workers Found Guilty in Jeweler’s MurderCarlos Jose Hernandez and Joshua Zuazo face life in prison for the October 2024 murder of 72-year-old Detroit-area jeweler Hussein Murray.
CollectionsOct 07, 2025
Jessica McCormack Looks to Sea Spirits for ‘Tempest’ CollectionThe brand’s first high jewelry collection, “Tempest” plays with movement while calling to mind the folklore of the sea.
SourcingOct 07, 2025
Columbia Gem House Announces ‘Opals for Outback Heroes’ FundraiserProceeds from its jewelry raffle will go to a volunteer-run fire and rescue group in the Lightning Ridge area of New South Wales, Australia.
MajorsOct 07, 2025
Stuller Names Its S.E.R.V.E Stars for 2025Stuller said the recipients embody the company’s core values, which include community participation and personal and professional growth.
AuctionsOct 06, 2025
The ‘Rolex That Made Rolex’ Heads to Auction at Sotheby’s The “Mercedes Gleitze Rolex Oyster,” named for the British endurance swimmer who made it famous, will go up for sale next month.
GradingOct 06, 2025
GIA India Names Former De Beers Exec as New Managing DirectorAmit Pratihari was previously the managing director of De Beers India and Forevermark India.
SourcingOct 06, 2025
SoCal 24 Karat Club Integrates Into Diamond Club West CoastMembers of the Jewelers 24 Karat Club of Southern California will gain access to expanded services, resources, and connections, DCWC said.
TrendsOct 03, 2025
Selena Gomez, Benny Blanco Tie the Knot Wearing Diamonds, White MetalsGomez’s jewelry included Tiffany & Co. drop-style earrings while Blanco stacked diamonds from Jacob & Co. on his wrist.
GradingOct 03, 2025
Grading Lab HRD Antwerp Names New CEODiamond industry banking veteran Paul De Wachter will take on the role in January 2026.
TrendsOct 03, 2025
Piece of the Week: Kallati’s Pink Sapphire RingTaylor Swift flaunts an Elizabeth Taylor-esque gemstone in promo for her new album, “The Life of a Showgirl.”
CollectionsOct 02, 2025
Boucheron Debuts Cuffs Crafted With 3D-Printed SandIts “Quantre Sand” capsule was made using a 3D sand printing technique borrowed from the automotive and aeronautics industries.
CrimeOct 02, 2025
$1M in Jewelry Stolen in Northern California Smash and Grab Four individuals have been charged in the “takeover-style” robbery of Heller Jewelers last month, and additional charges are expected.
MajorsOct 02, 2025
Neil Lane Jewelry Exhibition Coming to Toledo Museum of Art“Radiance and Reverie” will showcase more than 150 jewels from Lane’s personal collection by Tiffany & Co., Cartier, and more.
TrendsOct 02, 2025
Amanda’s Style File: October’s Colorful ShowThe month’s birthstones, tourmaline and opal, complement the palette of autumn.
