ARM Challenges Jewelry Designers to Launch Fairmined Gold Collections
The organization’s goal is to reach 100 Fairmined collections of gold products by Aug. 31, 2022.
The organization’s Fairmined initiative has launched the “Fairmined 100” challenge, inviting brands involved in the gold industry to “strengthen their commitment to sustainability” by using Fairmined metals.
The goal is to reach 100 Fairmined collections of jewelry, gold coins, and financial products by Aug. 31, 2022.
Fairmined is an assurance label that certifies gold from small-scale mining organizations that prioritize responsible practices.
To be Fairmined certified, ASM organizations must comply with environmental requirements that eliminate mercury and other chemicals from their mining operations or reduce its usage to a bare minimum that won’t lead to pollution of water sources.
Fairmined certification also allows the miners to give back to the communities through infrastructure, gender equity projects, healthcare, and child and youth programs, and a guaranteed minimum price for their gold, ARM said.
To participate in the challenge, it’s required to be a Fairmined-licensed brand.
All brand participants also should source from authorized suppliers through the Fairmined labeled sourcing model.
More information on both of those requirements as well as other terms and conditions to participate in the challenge can be found online.
Benefits for those who decide to make collections with Fairmined gold include traceability and a story of origin, ARM said.
Additionally, they support the formalization of environmentally conscious production while also guaranteeing fair wages and conditions for workers.
As for the challenge, all participants will receive marketing materials, including a digital badge that identifies the brand as a “Proud participant of the #Fairmined100Challenge,” which can be used for digital marketing.
Brands will also be able to submit the collection story for marketing content and will be mentioned on the Fairmined initiative’s social media channels as well as in the Fairmined 100 digital catalogue by ARM.
Additionally, participating brands with more than one collection and/or collections with more than five pieces will receive a badge for being a top-tier participant, describing the extent of their involvement.
The brand or brands with the collection(s) with the greatest weight of Fairmined metals sourced by the deadline next August will also be highlighted and featured on the challenge’s closing video. This is meant to emphasize that every gram counts when it comes to making positive impact and to help obtain a bigger premium for the certified mining organizations, a spokesperson at ARM said.
Meanwhile, a panel of judges assembled by ARM will also choose the best collections by category at the end of the challenge. More information about that is to come.
The answer is “Hair,” and the necklace is from Chopard’s 2022 Red Carpet Collection, rolled out at the Cannes Film Festival.
Provide your customers with a seamless selling solution by partnering with Windsor Jewelers, Inc.
Jewelry and objects belonging to Bette Midler, heiress Hélène Irwin Crocker Fagan, and Lady Sylvia Ashley were among the highlights.
When it comes to knowing the identity and quality of your pearls, count on GIA as your independent pearl experts.
The company opted not to raise its fiscal guidance, citing a slowdown in the U.S. market as a key reason.
From “old-school” eBay to new kid on the block 1stDibs, we asked jewelers about their experiences selling jewelry in non-traditional places.
Senior Editor Brecken Branstrator chooses the pieces she’d most want to see in person.
“Today’s Wedding Jewelry Consumer” shares data about engagement ring market size, lab-grown and natural diamonds, and more.
Several Couture brands have partnered with Platinum Guild International ahead of the jewelry trade show.
The jewelry company is moving into bridal just a month after branching out into the watch world.
The 2008 economic crisis, COVID-19, and sanctions on Russian goods have set the stage for an interesting decade for natural diamond supply.
The Generating Community Impact fundraiser on June 11 will feature Karine Bah Tahé of Blue Level Training.
Kaiser, whose illustrious career spanned decades, died suddenly on Friday.
He will step into the retailer’s newly created role of chief development officer.
GemIntro is meant to give a broad introduction to gems and gemology.
Three industry experts discuss “recycled” gold vs. mined, their challenges and benefits, and how jewelers can navigate the area.
Cartier, Van Cleef & Arpels, and Buccellati put on stellar performances.
The New York jeweler made this incredible, colorful Art Deco bracelet featuring tropical birds in 1927.