Majors

Here’s a Peek at David Yurman’s Holiday Windows

MajorsNov 29, 2021

Here’s a Peek at David Yurman’s Holiday Windows

It’s a wintry wonderland in New York City.

A view of David Yurman’s Manhattan flagship holiday display, erected at the beginning of November.
New York—All year long, David Yurman’s advertising has been a celebration of New York City.

The company’s Manhattan flagship continues the theme via its holiday window display.

Last year’s windows at 5 East 57th St., right along New York City’s iconic Fifth Avenue holiday light corridor, found their inspiration in Paris, but this year is much closer to home.

The windows depict neighboring Central Park on a magical wintry day, with the park’s animal statues brought to life.

Dubbed “Magical Menagerie,” the windows depict Balto the sled dog, the Bethesda Terrace owls, and the Group of Bears in a hand-painted diorama. At the center are vitrines of David Yurman jewelry.

An accompanying animated video called “Dream With Us” shows the Central Park statues transform into living creatures on a snowy winter’s night. The video travels to the park’s most celebrated landmarks, including the Bethesda Terrace and “Angels of the Water” sculpture.

Along the way, classic David Yurman jewels make bright, contrasting cameos against the video’s snowy backdrop, including signature cable bracelets, colored gemstone rings, and signet rings.

WATCH: David Yurman’s Central Park Menagerie

Just like jewelry, Central Park represents a perfect collaboration between human and nature, the brand said.

The holiday video was produced in partnership with creative studio The-Artery, which was also responsible for David Yurman’s 2020 holiday video that earned a Telly Award for excellence in video production.

A close-up of David Yurman’s 57th Street windows
A close-up of David Yurman’s 57th Street windows

In addition to the uptown festive décor, the downtown David Yurman store is also decorated to resemble a winter wonderland.

The store’s 100-year-old iron columns, exterior façade, and interior are covered in a mix of bark, fresh juniper, and evergreen for an enchanted forest feel.

To give back to its native New York City, Yurman is donating 20 percent of the purchase price of certain designs from the “North Star” collection sold at its stores and on DavidYurman.com through the end of the year to the David Yurman Unity Fund.

The fund currently benefits the Robin Hood Foundation, combatting New York City poverty.

Additionally, 20 percent of the purchase price of limited-edition “Tree of Life” amulets sold in select New York City-area David Yurman stores and DavidYurman.com benefit the Central Park Conservancy, which maintains and cares for Central Park. 

 Related stories will be right here …
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

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