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The Smart Lab: 3 Reasons You Should Advertise Your Jewelry Business on Waze

ColumnistsMar 16, 2022

The Smart Lab: 3 Reasons You Should Advertise Your Jewelry Business on Waze

It can help customers easily locate your store and drive additional sales, Emmanuel Raheb writes.

Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
If you drive, you’re likely one of the 130 million active monthly users who rely on Waze to get from point A to point B. Purchased by Google in 2013, Waze is the world’s largest community-based traffic and navigation app.

With Waze, drivers can easily report accidents, closed roads, and locations of police and emergency vehicles. Because all information comes from its own users, any incident that could affect a trip can be reported. Waze is extremely accurate, making it one of the most popular navigation tools in the world.

From a business standpoint, jewelers can help customers easily locate their store and drive additional sales by advertising on Waze.

Here are three reasons why you should consider it for your digital marketing strategy.

1. Extremely Accurate Geo-Targeting
With the combination of GPS coupled with crowd-sourced feedback, Waze is one of the most powerful ways to advertise at the local level. It’s easy to use and extremely accurate.

By targeting a radius around your jewelry store’s location, Waze can show your ads to anyone who’s traveling nearby.

The best part is, your ads will only be shown locally, meaning you’re not wasting money on people who are too far away; every person who sees your ad has the potential to walk into your jewelry store. This makes your online advertising dollars go further, as the audience is relevant so there’s almost zero waste. They’re nearby and ready to buy.

2. Multiple Advertising Opportunities
Waze has many types of advertising the savvy jewelry store owner can employ. Opportunities such as branded pins, nearby arrows, promoted search, and zero-speed takeovers are powerful ways to be seen. 

For example, when someone drives by your jewelry store, they’ll see a pin showing your location. If they’re curious and want to learn more, they can easily click the pin and get more information.

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“Nearby arrows” are shown immediately when someone opens Waze, promoting businesses that are within the user’s location.

Promoted search ensures that your jewelry store shows up as a priority in the Waze search results, giving you prime real estate on the user’s phone screen.

“Zero-speed takeovers” are a unique twist on billboards and are  shown only when the user is fully stopped. Your jewelry store’s brand can be seen every time the person is waiting at a stop sign or red light. How impressive is that?

3. Easy Navigation Directions
One of the most powerful features of Waze is the ability for drivers to navigate easily to your jewelry store. If someone sees a pin or takeover ad and wants to know more, they can get turn-by-turn directions right to your door.

With Waze, it’s never been easier to drive foot traffic to your next sale, trunk show or any other events you’re hosting. Feel like having a flash sale today? Waze can make it happen. 

From a handful of users to now millions worldwide, people love Waze, and it shows. It’s no surprise the app has grown mostly through word-of-mouth.

Many jewelers and their staff use Waze as part of their daily commute, but not many jewelry stores advertise on it or know what Waze can do for their business. This is a huge opportunity.

With options starting at just a few dollars a day, any jeweler can easily afford to get started. Even if you’re not ready to advertise now, create a free Waze listing to claim your presence on the app, then grow from there. Learn how Waze works and observe how other stores in your city or town are using it.  

Give Waze a try and make it prominent part of your digital marketing budget. You’ll be pleasantly surprised just how many new customers it brings.

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