Majors

Tiffany Donates Auction Haul to The Nature Conservancy

MajorsApr 20, 2022

Tiffany Donates Auction Haul to The Nature Conservancy

The $6.5 million in proceeds from the sale of a Patek Philippe watch with a Tiffany Blue dial will be donated to conservation efforts.

These workers are carbon monitoring in a teak plantation to help determine the carbon load of the area. Tiffany & Co. is donating $6.5 million to The Nature Conservancy to help bolster environmental protection efforts. (Image courtesy of Tiffany & Co./Bridget Besaw)
New York—A Patek Philippe Ref. 5711 Nautilus watch featuring a Tiffany Blue dial raked in $6.5 million at auction in December 2021.

Now, the Tiffany & Co. Foundation is putting those millions to good use, donating that amount to The Nature Conservancy, a nonprofit environmental organization.

The two charities have worked together on six projects since 2007, including mitigating the effects of mining on salmon fisheries and coral conservation efforts.

“The Nature Conservancy works around the world to address some of the biggest challenges facing the planet, our economies, and our communities. Food security, access to safe and clean water, air quality, and forests, oceans, rivers, and grasslands all depend on a healthy relationship with nature,” Nature Conservancy CEO Jennifer Morris said. 

“Tiffany & Co. has mobilized funds that will support our efforts to scale solutions in some of the world’s most threatened and critical places.” 

 Related stories will be right here … 

The donation will be put toward conservation efforts in five regions facing both climate change and biodiversity loss.

In Papua New Guinea, the funding will protect more than 7 million acres of tropical forests and nearby marine areas.

In Borneo, Indonesia, the money will support local efforts to protect the forests and improve the lives of its people via sustainable forest management.

In the Caribbean, the funds will help restore and preserve threatened coral reefs, help marine protected areas, and work with the communities to protect the oceans, including coastal mangrove and coral habitats.

In Belize, the donation will help conserve 236,000 acres of the Maya Forest, a tropical forest that is home to jaguars, howler monkeys, and hundreds of bird species.

In Alaska, the money will be put toward Tongass National Forest, which is part of the largest remaining coastal temperate rainforest on Earth as well as the ancestral territory of the Tlingit, Haida, and Tsimshian peoples, who care for its forests and waters.

The funding there will go to the Seacoast Trust, which provides capital to the Indigenous communities to fund local projects and help the region move away from old-growth logging toward more sustainable jobs and other economic opportunities.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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