Technology

Meta, the Company Formerly Known as Facebook, Opens its First Store

TechnologyMay 11, 2022

Meta, the Company Formerly Known as Facebook, Opens its First Store

The tech giant’s store will introduce shoppers to the metaverse.

Meta, formerly known as Facebook, opened its first store in Burlingame, California, stocking hardware that can introduce shoppers to the metaverse. (Image courtesy of Meta)
Burlingame, Calif.—Meta, the tech company formerly known as Facebook, opened its first physical retail space Monday on its Burlingame, California campus.

The new store gives customers hands-on experience with hardware that can bring them into the metaverse, as well as a virtual space where users can interact with a computer-generated environment and socialize with other users.

“We’re not selling the metaverse in our store, but hopefully people will come in and walk out knowing a little bit more about how our products will help connect them to it,” said Martin Gilliard, head of Meta Store, in a post on Meta’s blog announcing the new store.

“Once people experience the technology, they can gain a better appreciation for it.”

Customers will be able to purchase Meta Quest 2, the second iteration of the company’s virtual reality headset, which retails for $299, and accessories for the headset, like a carrying case.

There’s an interactive display wall and a demo area where visitors can play a variety of games, like golf or fishing, on wall-to-wall curved LED screens that display what they’re seeing in the headset to other customers.

When the demo is over, users will get a 30-second clip of the experience to share with friends.

Meta Portal video-calling devices, which feature AI-powered smart cameras, are also available for purchase at the store.

There’s a demo area for Portal devices as well, letting visitors place a video call to a retail associate who can walk them through all the features.

Visitors can also test out Ray-Ban Stories, the sunglasses brands’ first smart glasses, though they have to be purchased directly from Ray-Ban. 

The smart specs allow wearers to take photos and videos from a first-person perspective and share them through Meta-owned Facebook, Instagram, and WhatsApp.

 Related stories will be right here … 

Meta’s 1,550-square-foot store is strategically located near Reality Labs HQ, the home base of the research teams behind Meta’s augmented and virtual reality technologies. Meta operates 12 research facilities worldwide.

“Having the store here in Burlingame gives us more opportunity to experiment and keep the customer experience core to our development. What we learn here will help define our future retail strategy,” said Gilliard.

“Ultimately, our goal with the Meta Store is to show people what’s possible with our products today, while giving a glimpse into the future as the metaverse comes to life—and hopefully demystifying that concept a bit in the process,” said Meta.

SEE: Take a Look Inside the Meta Store
Facebook renamed itself Meta in November 2021 at a time when it was in the spotlight for its role in spreading misinformation. The company attributed the change to its “all-in” attitude on the metaverse.

The metaverse revenue opportunity was valued at $500 billion in 2020, according to a 2021 Bloomberg report, and could grow to $800 billion by 2024.

With such a lucrative, relatively untapped market up for grabs, luxury brands have been staking their claim in the metaverse, looking to capture the attention of tech-savvy Gen Z shoppers.

Last May, Gucci and Roblox, a popular metaverse platform, teamed up on the Gucci Garden experience in honor of the brand’s 100th anniversary. For two weeks only, visitors could walk through the garden, and try on and purchase digital products for their avatars.

In September 2021, Balenciaga partnered with video game Fortnite to create digital merchandise inspired by real-life designs.

National Jeweler columnists Duvall O’Steen and Jen Cullen Williams took a deep dive into the metaverse in their latest column, highlighting what jewelers should know and how they can be a part of it.

“Jewelry is the perfect category for the metaverse,” Syama Meagher, CEO and chief retail strategist at Scaling Retail, is quoted in the column as saying.

“It is collectible by nature, perfect for collaborations, and carries more brand loyalty than clothing. We have to ask ourselves, how do our brands create meaning in a virtual world where people are congregating and socializing?”

During the annual Jewelry Market Week in Las Vegas in June, the JCK Show will feature an opening keynote on the topic by Swan Sit, former global head of digital marketing at Nike, Estée Lauder, and Revlon.

Called “Web3 Is Coming—Navigating the Past, Present, and Future of Retail,” the talk is scheduled for Friday, June 10 at 8:30 a.m. at The Venetian and is open to all registered badge holders.

Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

WatchesMay 23, 2022
Steven Kaiser, Watch Industry Veteran and Beloved Mentor, Dies at 68

Kaiser, whose illustrious career spanned decades, died suddenly on Friday.

IndependentsMay 23, 2022
Long’s Jewelers to Open New Location

The family-owned jeweler is relocating its Braintree, Massachusetts, store to a new space.

IndependentsMay 23, 2022
Luxury Goods Veteran Olivier Stip Joins Chicago Jeweler CD Peacock

He will step into the retailer’s newly created role of chief development officer.

Brought to you by
Dive into GIA’s Pearl Expertise

When it comes to knowing the identity and quality of your pearls, count on GIA as your independent pearl experts.

GradingMay 23, 2022
Gem-A Launches Digital Entry-Level Gemology Course

GemIntro is meant to give a broad introduction to gems and gemology.

Weekly QuizMay 19, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
Recorded WebinarsMay 20, 2022
Watch: Responsible Sourcing and the Gold Supply Chain

Three industry experts discuss “recycled” gold vs. mined, their challenges and benefits, and how jewelers can navigate the area.

FinancialsMay 20, 2022
Richemont’s 2022 Jewelry Sales in the Americas Nearly Double

Cartier, Van Cleef & Arpels, and Buccellati put on stellar performances.

Brought to you by
A.I. Grading is Changing Conversations at the Retail Counter

Advanced technology levels the playing field, helping jewelers give customers what they want.

AuctionsMay 20, 2022
Piece of the Week: ‘Birds in Flight’ by Oscar Heyman

The New York jeweler made this incredible, colorful Art Deco bracelet featuring tropical birds in 1927.

SurveysMay 19, 2022
5 Predictions for Jewelry Retail in the Second Half of 2022

From a slowdown in sales growth to rising costs, Fruchtman Marketing outlines its expectations for the second half of the year.

MajorsMay 19, 2022
As It Nears 75, Here’s How Grandview Klein Stays Competitive

Once a part of Julius Klein Group, the diamond company combines its direct supply and cutting expertise with a keen eye to the future.

SourcingMay 19, 2022
De Beers’ Rough Sales Up 21% So Far This Year

One analyst cited rising diamond prices and the sanctions on Alrosa as contributing factors.

CollectionsMay 19, 2022
Brilliant Earth Collaborates with Jade Trau

The two have partnered on a capsule collection.

MajorsMay 19, 2022
Jewelers Mutual Adds 2 Industry Veterans to Its Board

John A. Green of retailer Lux Bond & Green and Niveet Nagpal of Omi Privé have joined the board of directors as of May 18.

FinancialsMay 18, 2022
Watches of Switzerland’s Jewelry Sales More Than Doubled in Q4

The retailer also said demand for Rolex, Patek Philippe, and Audemars Piguet watches continues to exceed its supply.

AuctionsMay 18, 2022
Jewels from Bette Midler Are Headed to Bonhams

The auction house’s upcoming sale also includes collections from American heiresses.

IndependentsMay 18, 2022
Jeweler Lewis Baribault Celebrates 50th Work Anniversary

The Connecticut jeweler reflected on five decades in the industry and what the future holds for the family business.

Events & AwardsMay 18, 2022
Visit A Mine in New Jersey With WJA New York Metro

The chapter has organized a day trip to the Sterling Hill Mine and Museum in Ogdensburg on Saturday, May 21.

SourcingMay 17, 2022
A New Source in Tanzania Is Producing Cobalt-Blue Spinel

The stones come from a deposit close to Mahenge and have been on the market for several months.

SourcingMay 17, 2022
‘Pop’ the Question With Stephanie Gottlieb’s New Diamond Cut

The jewelry designer is partnering with popcorn brand Angie’s Boomchickapop on a whimsical diamond cut.

ColumnistsMay 17, 2022
What You Need to Know About the Google Analytics 4 Rollout

In the latest article from The Smart Lab, Emmanuel Raheb outlines the website changes jewelers can expect with this new software.

Events & AwardsMay 17, 2022
‘Cartier and Islamic Art’ Exhibition Opens in Dallas

Following its Paris debut, “Cartier and Islamic Art: In Search of Modernity” has landed at the Dallas Museum of Art.

IndependentsMay 16, 2022
Mejuri Plans to Triple Its Store Count This Year

The fine jewelry brand expects to open 17 new locations, mostly in North America.

IndependentsMay 16, 2022
Karats Jewelers Plans Expansion Into 30,000-Square-Foot Store

The Kansas retailer is aiming for a fall 2023 opening.

MajorsMay 16, 2022
Pandora Announces Plans to Build Third Factory, First Outside Thailand

It will be located in Vietnam’s Binh Duong Province, and construction is slated to start early next year.

IndependentsMay 16, 2022
MJSA Has Released its 2022 Buyer’s Guide

It’s full of hundreds of contacts for jewelry-making supplies and services.

FinancialsMay 13, 2022
Brilliant Earth Reports Strong Q1 But Lowers 2022 Guidance

The company is feeling the impact of the uncertain geopolitical and macroeconomic environment, said CEO Beth Gerstein.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy