Bulova Introduces New Frank Sinatra Watches
The brand again partnered with the Frank Sinatra School of the Arts High School to celebrate the launch of the “Summer Wind” watches.

A continuation of the watchmaker’s collection dedicated to the celebrated American crooner, the “Summer Wind” watches are inspired by the Bulova Date King from the 1960s and named for the Sinatra song.
Bulova calls the sport dress automatic timepieces a more casual personification of Sinatra’s iconic style and swagger.
The first Summer Wind timepiece has a 40 mm stainless steel case with black enamel dial, and black leather strap with white top stitching.
The second is a 40 mm, rose gold-tone stainless steel model with gray enamel dial and a gray leather strap with matching top stitch.
Both watches feature a fedora marking 12 o’clock and orange accents on the dial for Sinatra’s favorite color.
They operate on the 8215 Miyota Automatic 3H Calendar movement and have a 42-hour power reserve.
Water resistant up to 30 meters, they sell for $795 and $850, respectively.
There are 12 total timepieces in the Bulova Frank Sinatra collection, each with the fedora symbol on the dial and with song titles embossed on the inside of the strap and on the half-exhibition caseback. Select dials feature Sinatra’s signature.
They come with special packaging inspired by vinyl album box sets.
Sinatra wore Bulova timepieces in his lifetime and the company even sponsored a segment on the entertainer’s television show, “The Frank Sinatra Show,” called “Bulova Watch Time.”
On occasion of the new watches, the company again partnered with New York City’s Frank Sinatra School of the Arts High School.
Eight senior dance students have performed in a dance film to the “Summer Wind” song. It will feature on Bulova’s YouTube channel.
The Latest

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Sponsored by RapNet


Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Morris’ most cherished role was being a mother and grandmother, her family said.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

The program recognizes rising professionals in the jewelry industry.

A new lifestyle section and a watch showcase have been added to this year’s event.

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
























