EditorsDec 14, 2021
I Tried Out Rocksbox’s Jewelry Rental ServiceMajorsJul 13, 2022
Rocksbox Now Has a Subscription Specifically for Brides
It’s $35 a month instead of $21 and is aimed at outfitting brides and their bridal parties with jewelry for the wedding and related events.
Bridal by Rocksbox allows brides-to-be to rent three pieces of jewelry for $35 a month.
San Francisco, Calif.— Rocksbox, the jewelry subscription business Signet acquired last spring, just launched a bridal jewelry membership.
Called Bridal by Rocksbox, it offers boxes of slightly more expensive jewelry curated for brides and members of the bridal party to wear at the wedding and associated events, like wedding showers and bachelorette parties.
Brands like Kendra Scott, Kate Spade New York, Lele Sadoughi, and Perry Street are included in the bridal boxes.
The new service works just like Rocksbox’s regular subscription model.
Customers can rent three pieces of jewelry, both fashion and demi-fine styles—meaning 18-karat gold and sterling silver pieces, a.k.a. bridge jewelry—every month, then either swap out their picks for something new the following month or buy the pieces.
Borrowers can also choose to hold onto the pieces longer than a month.
Related stories will be right here …
Called Bridal by Rocksbox, it offers boxes of slightly more expensive jewelry curated for brides and members of the bridal party to wear at the wedding and associated events, like wedding showers and bachelorette parties.
Brands like Kendra Scott, Kate Spade New York, Lele Sadoughi, and Perry Street are included in the bridal boxes.
The new service works just like Rocksbox’s regular subscription model.
Customers can rent three pieces of jewelry, both fashion and demi-fine styles—meaning 18-karat gold and sterling silver pieces, a.k.a. bridge jewelry—every month, then either swap out their picks for something new the following month or buy the pieces.
Borrowers can also choose to hold onto the pieces longer than a month.
The bridal subscription costs $35 per month, an increase from the $21 monthly fee for the standard service.
“The price increase is reflective of the new elevated jewelry assortment that’s part of the Bridal by Rocksbox membership,” a company spokesperson said.
While the standard membership features jewelry in the $34 to $120 price range, the bridal membership jewelry is valued between $70 to $200.
The $35 fee can be applied as a credit if the borrower decides to buy one of the rented pieces.
Bridal by Rocksbox also lets brides-to-be gift memberships to their wedding party.
The monthly subscription model allows brides-to-be to switch up their looks for the wedding as well as events surrounding the big day, like the engagement party and bridal shower, Rocksbox said.
Brides-to-be also have the option of giving memberships to members of their wedding party as a gift.
“Jewelry plays such an important role in all the major milestones and events in our lives, allowing people to express themselves and feel confident,” said Allison Vigil, president of Rocksbox.
Vigil recently succeeded company founder and CEO Meaghan Rose as head of Rocksbox. Rose stepped down in April.
The launch of Bridal by Rocksbox was a natural expansion for the company, said Vigil, allowing the company to create a membership for brides and their wedding party members.
“We’ve hand-selected Bridal by Rocksbox’s inspiring collection of designer jewelry to create the perfect solution to be stylish and confident for every occasion.”
The Bridal by Rocksbox assortment will be refreshed regularly to give members access to the latest trends, said the company.
Editors' Picks
Sponsored by
More on Majors
The Latest
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in BusinessThe third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver WorkshopThe class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 RegistrationThe show is slated for Oct. 16-19 at the Miami Beach Convention Center.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New CapsuleThe “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.
Weekly QuizAug 20, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRFThe retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMODaniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US OpenIn our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLindenThe industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is HereFounder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.
Events & AwardsAug 20, 2026
MJSA Education Foundation Names 5 Scholarship WinnersThe five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In ProgramThe jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every DayThe new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash RobberyOne is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on GiveawayThe jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.
Events & AwardsAug 17, 2026
Exhibition on Louis Comfort Tiffany’s Studios to Open at The MetThe exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ CollectionMarquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to FloridaThe inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth LocationThe family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace ColorThe reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk AboutSponsored by American Gem Trade Association
