Technology

Get-Diamonds Launches Augmented Reality Tool, ‘Virtual Hand’

TechnologyJul 21, 2022

Get-Diamonds Launches Augmented Reality Tool, ‘Virtual Hand’

It allows users to virtually try on diamond rings.

Get-Diamonds’ new AR tool, “Virtual Hand,” lets users see how a potential diamond ring would look on their hand.
Antwerp, Belgium—Business-to-business online marketplace Get-Diamonds has launched a new augmented reality tool allowing users to virtually try on diamond rings.

“Virtual Hand,” created for retailers to offer as a service for customers, lets users take a picture of their hand and then “try on” rings with various sizes, cuts, and settings.

The first, basic level of interaction with the AR tool is open to all users, Get-Diamonds said.

The second level will be open only to registered users. It will enable them to virtually try on actual stones from Get-Diamonds listings, in rings as well as earrings and other jewelry.

The AR tool is the result of a partnership with Inova Diamonds, which said that a later stage Virtual Hand will offer full 3-D technology, including “realistic diamond and gold reflection and diamond rotation.”

There was a soft launch of Virtual Hand during the recent JCK Las Vegas show.

For more information, visit Get-Diamonds.com

“Virtual Hand offers retailers an important advantage in selling diamond jewelry, one which I believe their customers will appreciate,” Get-Diamonds Executive Director Eyal Shirazy said. “The response of the trade has been overwhelmingly positive, and I believe that it will attract a significant number of new users to Get-Diamonds.”

The World Federation of Diamond Bourses founded Get-Diamonds in April 2020. 

The platform lists over 1.7 million diamonds from 4,700 vendors, with a total value of over $6.6 billion, and continues to expand its presence in the U.S. market. 

Profits generated by the marketplace are invested in projects that benefit the industry, like generic diamond marketing. 

 Related stories will be right here …
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

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