Get-Diamonds Launches Augmented Reality Tool, ‘Virtual Hand’
It allows users to virtually try on diamond rings.
“Virtual Hand,” created for retailers to offer as a service for customers, lets users take a picture of their hand and then “try on” rings with various sizes, cuts, and settings.
The first, basic level of interaction with the AR tool is open to all users, Get-Diamonds said.
The second level will be open only to registered users. It will enable them to virtually try on actual stones from Get-Diamonds listings, in rings as well as earrings and other jewelry.
The AR tool is the result of a partnership with Inova Diamonds, which said that a later stage Virtual Hand will offer full 3-D technology, including “realistic diamond and gold reflection and diamond rotation.”
There was a soft launch of Virtual Hand during the recent JCK Las Vegas show.
For more information, visit Get-Diamonds.com.
“Virtual Hand offers retailers an important advantage in selling diamond jewelry, one which I believe their customers will appreciate,” Get-Diamonds Executive Director Eyal Shirazy said. “The response of the trade has been overwhelmingly positive, and I believe that it will attract a significant number of new users to Get-Diamonds.”
The World Federation of Diamond Bourses founded Get-Diamonds in April 2020.
The platform lists over 1.7 million diamonds from 4,700 vendors, with a total value of over $6.6 billion, and continues to expand its presence in the U.S. market.
Profits generated by the marketplace are invested in projects that benefit the industry, like generic diamond marketing.
The Latest
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.