Independents

Day’s Jewelers Announces New VP of Merchandising

IndependentsAug 03, 2022

Day’s Jewelers Announces New VP of Merchandising

Julie Collins succeeds Kathy Corey in the role.

Julie Collins is Day’s Jewelers new vice president of merchandising.
Waterville, Maine—When searching for its next VP of Merchandising, Day’s Jewelers looked within. 

The retailer promoted Julie Collins to the role last month, succeeding Kathy Corey. 

Corey and husband Jeff purchased Day’s Jewelers in 1988. She will continue to serve on the company’s board of directors.

Collins joined the company in 2002 as an office manager at the Auburn, Maine location.

She went on to work as office manager at the Manchester, New Hampshire location, then as manager of inventory operations at the company’s corporate office.

For 10 years, Collins worked in buying for various categories including gemstones, watches, gold, silver fashion, and giftware.

“Twenty years ago, I started working at Day’s knowing absolutely nothing about the jewelry business,” she said. “This is an amazing industry with so many people willing to share their knowledge and experience. I am very excited to lead our incredibly strong and experienced merchandising team.” 

Collins will oversee the 10-person merchandising department, providing guidance and training. 

The department handles product acquisition, quality control, distribution, and security.

Collins’ role puts her in charge of $15 million worth of inventory. She will maintain relationships with 200 gemstone and fine jewelry suppliers, including De Beers. 
In her new VP role, she will work in the Waterville, Maine corporate office.

Kathy Corey said of her replacement, “Through the various positions she’s held, Julie has acquired a broad knowledge of Day’s Jewelers store operations and customer insight, especially in the areas of merchandising as inventory operations manager and as a fine jewelry buyer for the last 14 years. 

“I’m extremely proud that one of our own employees was Day’s preferred choice as our new vice president of merchandising. Julie is well prepared to take on her new leadership role and adopt innovative ideas for the future of Day’s.”

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