Majors

Reed Krakoff, Former Head of Design at Tiffany, Joins John Hardy

MajorsSep 15, 2022

Reed Krakoff, Former Head of Design at Tiffany, Joins John Hardy

Krakoff is the jewelry brand’s new creative chairman and strategic advisor to L Catterton, the private equity firm that owns John Hardy.

20220915_Reed Krakoff.jpg
A file photo of Reed Krakoff from his time at Tiffany & Co. Krakoff, who worked at Coach for 16 years and spent four years at Tiffany as chief artistic officer, is now creative chairman at John Hardy. It is a newly created role for the company.
New York—Reed Krakoff, who spent nearly two decades as creative director at Coach and about four years at Tiffany & Co., is now joining John Hardy.

The jewelry brand announced Wednesday it has named Krakoff to the newly created role of creative chairman as well as strategic advisor to L Catterton, the private equity firm that holds a majority stake in John Hardy. 

As creative chairman, Krakoff will work alongside CEO Kareem Gahed and oversee the creative and artistic direction of the business. He’ll also become a minority stakeholder in John Hardy. 

“John Hardy has a strong reputation for its authentic combination of artistry, sustainability, and craftsmanship, and I believe the brand has tremendous untapped potential,” Krakoff said.  

A graduate of Parsons The New School of Design in New York, Krakoff has more than 30 years’ experience with luxury brands.

He rose to prominence during his time with Coach (1996-2013), most of which was spent as president and executive creative director. He is credited with overhauling and reviving the brand’s image and turning it into a $5 billion business. 

 Related stories will be right here … 

From 2017 to 2021, Krakoff served as chief artistic officer at Tiffany & Co., lending his touch to the jeweler’s in-store restaurant, the Blue Box Café, which opened in 2018; the collection of “Everyday Objects,” which included the $1,000 tin can that lit up the internet right before the café’s opening; and the “Paper Flowers” jewelry collection.

He left the company shortly after LVMH’s acquisition of the jeweler was complete, exiting alongside a handful of other executives in early 2021.

Krakoff is a three-time winner of the Council of Fashion Designers of America’s “Accessory Designer of the Year” award and serves on the CFDA’s board of directors.

“L Catterton has been a strong believer in the growth opportunities ahead for John Hardy, and we are confident that, with Reed’s artistic eye, the brand’s distinctive heritage will continue to be set apart,” said Michael Chu, global co-CEO of L Catterton and chair of John Hardy’s board of directors.

“L Catterton will also benefit from Reed’s role as a strategic advisor across select investments and future acquisitions.”

L Catterton, which focuses on buyouts of consumer-facing brands, acquired John Hardy in 2014. It reportedly was exploring a sale of the brand earlier this year, before the deal-making market softened. 

The Latest

Gemological Institute of America headquarters
Events & AwardsApr 26, 2024
AGS Conclave and GIA Symposium Are Converging

The two organizations will host a joint event, “Converge,” in September 2025.

De Beers Venetia diamond mine in South Africa
SourcingApr 26, 2024
Anglo American Reportedly Shopping De Beers as BHP Eyes Anglo

Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.

Lisa Bridge and Alexis Padis at AGS Conclave 2024
Events & AwardsApr 25, 2024
Alexis Padis Takes Over as AGS Board President

Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.

1-(3.18).JPG
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry Retail

With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.

Jesse Cole Savannah Bananas
EditorsApr 25, 2024
5 Tips for Creating Fans from the Top (Savannah) Banana

Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.

Weekly QuizApr 26, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these seven questions.
Take the Quiz
John Mayer Audemars Piguet
WatchesApr 25, 2024
Audemars Piguet and John Mayer Partner on Limited Edition Watch

The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.

Stock image of rough diamonds mined by De Beers
SourcingApr 25, 2024
De Beers Lowers Production Guidance for 2024

The announcement came as the company reported a 23 percent drop in production in Q1.

Jewelers of America Fly In Washington, D.C.
Brought to you by
How Jewelers of America Represents Your Business

For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.

Stock image of police crime scene tape
CrimeApr 24, 2024
Jewelry Crime Declines Significantly, But Dollar Losses Remain High

A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.

Kirsty Hume models Pippa Small Venus collection
CollectionsApr 24, 2024
Pippa Small Announces ‘Venus’ Collection

Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.

Pomellato Pom Pom Dot necklaces
FinancialsApr 24, 2024
Kering’s Jewelry Brands a Bright Spot in Tough Q1

The luxury titan posted declining sales, weighed down by Gucci’s poor performance.

JCK Industry Fund Logo
Events & AwardsApr 24, 2024
JCK Industry Fund Announces 2024 Grant Recipients

The selected nine organizations have outlined their plans for the funds.

Aerial shot of the Diavik Diamond Mine in Canada’s Northwest Territories
SourcingApr 24, 2024
Rio Tinto’s Q1 Production Drops Amid Pause to Honor Lost Colleagues

The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.

Rolex Oyster Perpetual Deepsea in 18-karat yellow gold
WatchesApr 24, 2024
These Are Rolex’s New Watches for 2024

The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.

National Jeweler columnist Emmanuel Raheb
ColumnistsApr 23, 2024
The Smart Lab: Advanced Email Marketing Strategies for Mother’s Day

Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.

Hannoush Jewelers Queensbury NY location
IndependentsApr 23, 2024
Hannoush Jewelers Opens New Store in New York

Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.

203-carat, 116-carat, and 42-carat diamond
SourcingApr 23, 2024
Lucapa Sells 3 Diamonds for $10.5M in First Lulo Tender of 2024

A 203-carat diamond from the alluvial mine in Angola achieved the highest price.

William Ruser: The Jeweler Who Charmed Hollywood book cover
GradingApr 23, 2024
GIA Has a New Book About William Ruser

Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.

Adam Levine and Behati Prinsloo modeling Jacquie Aiche’s Rebel Heart collection
CollectionsApr 22, 2024
Jacquie Aiche’s New Campaign Stars Adam Levine, Behati Prinsloo

The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.

American Gem Society Conclave logo 2024
EditorsApr 22, 2024
The 22 Best Quotes from AGS Conclave 2024

Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.

Virtual Diamond Boutique
SourcingApr 22, 2024
Virtual Diamond Boutique Rebrands as ‘VDB’

The overhaul includes a new logo and enhanced digital marketplace.

Retrouvaí’s Treasure Necklace
CollectionsApr 19, 2024
Piece of the Week: Retrouvaí’s Treasure Necklace

A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.

Stock image crime handcuffs
CrimeApr 19, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO Show

Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.

China Pearl collage
MajorsApr 19, 2024
Unique Designs Acquires China Pearl

The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.

Printed and digital AGS Ideal grading reports
GradingApr 19, 2024
AGS Ideal Report Now Available in Printed Form

From now through mid-May, GIA will be offering the reports at a 50 percent discount.

Stock image of a polished diamond in tweezers
SourcingApr 18, 2024
Diamond Trade Remains Cautious Amid Economic Uncertainty

De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.

LVAJWS24_carousel_images_1872x1052_1.jpg
Supplier BulletinApr 18, 2024
Discover History’s Hidden Gems at the Las Vegas Antique Jewelry & Watch Show

Sponsored by the Las Vegas Antique Jewelry & Watch Show

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy