IndependentsJul 18, 2022
After Years of Being Open 7 Days a Week, Day’s Decides to Close on Sundays IndependentsOct 03, 2022
Day’s Jewelers Names New VP of Marketing
Long-time employee Nikia Levesque takes on the role as former owner Jeff Corey retires.
Nikia Levesque, who has worked for Day’s Jewelers since she was a teenager, has been appointed as the retailer’s new vice president of marketing.
Waterville, Maine—Day’s Jewelers has appointed Nikia Levesque as its new vice president of marketing.
Levesque began working for Day’s as a teenager, starting her career as a service specialist at its Waterville, Maine location.
She later worked as a sales associate in Waterville as well as in the Augusta location, and in the corporate office as a merchandising intern, a marketing coordinator, and then as a marketing manager.
Levesque holds a bachelor’s degree in international business and logistics from Maine Maritime Academy.
“I came into the jewelry business and Day’s Jewelers when I was only 16 years old, and I have developed a true passion for the industry and a love for this company and our people,” said Levesque.
Her favorite part of her job is helping customers celebrate life’s milestones, she said.
“My goal in my new role is to share not only the Day’s story but enhance the education and appreciation surrounding fine jewelry to all ages,” she added.
In her new position, Levesque is tasked with overseeing the leadership, guidance, and career development of the Day’s marketing team, as well as its website and e-commerce division.
Levesque began working for Day’s as a teenager, starting her career as a service specialist at its Waterville, Maine location.
She later worked as a sales associate in Waterville as well as in the Augusta location, and in the corporate office as a merchandising intern, a marketing coordinator, and then as a marketing manager.
Levesque holds a bachelor’s degree in international business and logistics from Maine Maritime Academy.
“I came into the jewelry business and Day’s Jewelers when I was only 16 years old, and I have developed a true passion for the industry and a love for this company and our people,” said Levesque.
Her favorite part of her job is helping customers celebrate life’s milestones, she said.
“My goal in my new role is to share not only the Day’s story but enhance the education and appreciation surrounding fine jewelry to all ages,” she added.
In her new position, Levesque is tasked with overseeing the leadership, guidance, and career development of the Day’s marketing team, as well as its website and e-commerce division.
The role was formerly held by Jeff Corey, who has headed into retirement.
Corey bought the business in 1988 alongside his wife, Kathy. They owned the company until November 2021, when the pair transferred ownership to its employees under an Employee Stock Ownership Plan.
Corey will continue to serve on the company’s board of directors.
“I first met Nikia when she was 16 at a mutual friend’s graduation celebration. I knew immediately she belonged on the Day’s team,” said Corey.
“It has been a true pleasure mentoring a woman with such passion and dedication to our brand. Retirement will be much easier for me knowing our marketing department is in such capable hands,” he said.
Day’s Jewelers appointed Julie Collins as its new vice president of merchandising in August following Kathy Korey’s retirement. David Gilman was named its new vice president of finance in March while Ann Arnold joined its board of directors in February.
The employee-owned company has eight locations across Maine and New Hampshire.
Editors' Picks
Sponsored by
More on Independents
The Latest
CrimeAug 11, 2025
Man Convicted of First-Degree Murder in Death of Colorado JewelerPeter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.
Events & AwardsAug 11, 2025
Bethenny Frankel to Give Keynote at CBG’s Experience ShowThe Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.
EditorsAug 11, 2025
The Colors Expected to Be On-Trend in a Couple YearsAssociate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Weekly QuizAug 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
MajorsAug 06, 2025
Claire’s Files for Chapter 11 Bankruptcy AgainThe jewelry and accessories retailer plans to close 18 stores as part of the proceedings.
CollectionsAug 06, 2025
Zahn-Z Swims With Whales in ‘Beluga’ CollectionDesigner Hiba Husayni looked to the whale’s melon shaped-head, blowhole, and fluke for her new chunky gold offerings.
TrendsAug 06, 2025
Paola De Luca to Release Trendbook 2027+She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.
CrimeAug 05, 2025
Report: Suspect Arrested in 1992 Murder of Miami JewelerOmar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.
CollectionsAug 05, 2025
Mignon Faget Commemorates 20th Anniversary of Hurricane KatrinaThe New Orleans-based brand’s “Beyond Katrina” jewels honor the communities affected by the storm.
ColumnistsAug 05, 2025
The PR Adviser: Affiliate Marketing Is the Cost of CoverageLilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.
Events & AwardsAug 05, 2025
JA Announces Seymour & Evelyn Holtzman Bench Scholarship WinnersThe organization has awarded a total of $42,000 through its scholarship programs this year.
Events & AwardsAug 04, 2025
Gem Awards, David Yurman Introduce $50K Grant for Emerging DesignersThe winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.
TrendsAug 04, 2025
Amanda’s Style File: August’s Bright BaublesAs summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.
CrimeAug 04, 2025
‘The Watch King’ Assaulted, Robbed in QueensMoshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.
MajorsAug 04, 2025
Borsheims Welcomes New Assistant Facilities ManagerXavier Dibbrell brings more than a decade of experience to the role.
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet JewelersThe addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.
MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ NecklaceThe necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.
