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Rolex Files Objection to Hallmark’s New Trademark ApplicationThe Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
IndependentsJul 07, 2016
3 New, Potentially Good Reads for July
Did you know that conspiracy theories and superstitions are inevitable effects of a healthy brain? One of this month’s recommended reads explores the brain and its faults.
This month’s list of recommended reads includes a book about the fallibility of our brains and the mistakes we’ve made in trying to understand them.
New York--A book about how our brain messes us up and advice from a columnist on how to navigate issues in today’s modern world are among the new releases for the month of July.
National Jeweler went through the list of books that now are available on Goodreads and chose a few that might be fitting for business owners.
Here are three new, potentially good books that have been added to the site this month.
Heather Havrilesky
This book is comprised of a collection of letters from Heather Havrilesky, the author of the weekly advice column Ask Polly, featured on New York magazine’s The Cut, from fan favorites to never-before-published letters. Through her messages to the people who write to her, Havrilesky guides readers through the struggles and confusions of modern times with her signature mixture of wisdom and tough love. It is 272 pages.
2. Idiot Brain: What Your Head Is Really Up To
Dean Burnett
While the brain may be the source of consciousness and all human experience, it’s also fallible and disorganized. For example, memory is egotistical, according to the author, Dr. Dean Burnett. More interestingly, alcohol actually can help improve memory, he says. In this book, Burnett delves into all the things our brain does to us, as well as the mistakes that have been made in trying to understand it. The book is 336 pages.
3. Cyberspies: The Secret History of Surveillance, Hacking, and Digital Espionage
Gordon Corera
As the digital era becomes even more pervasive, the forces of computers and espionage are reshaping the world as they affect more and more people. In this narrative, Corera takes the reader from the Second World War through the Cold War and the birth of the internet on to the present, an era consisting of hackers and surveillance, giving specific details and revelations about real instances of espionage carried out across the globe. It is 448 pages.
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