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Jessica Alba Is the New Face of Gabriel & Co.
The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.
Actress and entrepreneur Jessica Alba partners with Gabriel & Co. for its first celebrity endorsement campaign, set against the backdrop of New York City.
New York—Gabriel & Co. has named actress and entrepreneur Jessica Alba as the star of its first celebrity endorsement campaign.
Alba was a natural choice, the company said, as she embodies its values of intention, transparency, and love.
"Jessica brings an authenticity and grace that aligns seamlessly with our brand, making her the perfect choice to bring our vision to life," said Dominick Gabriel, chief design officer and co-founder of Gabriel & Co.
"The campaign truly reflects our belief that love is built slowly with intention, attention, and time which is the spirit behind all of our designs."
Set against the backdrop of New York City, the campaign captures everyday moments that are elevated by Gabriel & Co.’s jewelry, highlighting “the beauty found in life's quiet details and the power of meaningful connection.”
Alba was a natural choice, the company said, as she embodies its values of intention, transparency, and love.
"Jessica brings an authenticity and grace that aligns seamlessly with our brand, making her the perfect choice to bring our vision to life," said Dominick Gabriel, chief design officer and co-founder of Gabriel & Co.
"The campaign truly reflects our belief that love is built slowly with intention, attention, and time which is the spirit behind all of our designs."
Set against the backdrop of New York City, the campaign captures everyday moments that are elevated by Gabriel & Co.’s jewelry, highlighting “the beauty found in life's quiet details and the power of meaningful connection.”
"Jewelry has always been such a personal expression for me, it's not just about how something looks, but what it represents,” said Alba.
“I chose to work with Gabriel & Co. because they bring this to life in such a genuine way, creating pieces that celebrate both everyday beauty and life's biggest milestones. It becomes part of your life, your memories, and the moments you want to hold onto."
The new campaign marks a milestone for Gabriel & Co., it said, as it looks to expand its reach and connect with a larger audience through storytelling.
The New York City-based jewelry brand celebrated the milestone with Alba during Las Vegas Jewelry Market Week at an event held at the Wynn, welcoming retailers, press, and friends of the brand to see the new campaign.
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