Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
Imagine Bridal’s Top 10 Best-Selling Styles
Solitaires, eternity bands and halos reign supreme.

Great Neck, N.Y.--Imagine Bridal, the New York-based fine jewelry manufacturer, has released its list of 10 best-selling engagement ring styles.
“Knowing what sells best lets retailers fill their inventory with popular styles they know customers want,” explained Imagine Bridal’s president, Brian Hakimian.
“In this economic climate, it’s important to have fast sellers.”
Imagine Bridal deals exclusively in engagement rings, anniversary bands and eternity bands. In total, they produce over 200 styles, in addition to the styles they produce with Forevermark diamonds.
The company, which has been in existence for 40 years, wholesales to over 200 independent jewelry stores nationwide.
They noted that their No. 1 best-selling model is the low-profile shared prong engagement ring. Coming in second is the bead-set graduated cathedral engagement ring, followed by the cushion shape split shank halo.
The pavé comfort fit anniversary band is the fourth most popular ring type, while the fifth is the shared prong 11-stone anniversary band.
At number six is the low-profile shared prong anniversary band. The cushion comfort fit halo is the seventh best-seller and the round diamond plain shank halo is the eighth.
Rounding out the top 10 are the pavé eternity band at number nine, and finally, the pavé cathedral engagement ring.
“Overall, these are classic and timeless designs,” Hakimian said of the 10 styles. “While they are quite fresh, they reinterpret something that endures in beautiful pieces, a fundamental elegance and sophistication that never goes out of style.
“The offer a reimagining of a universally appealing aesthetic. You can see it in the engagement rings and the anniversary bands. It resonates as much with today’s young couples as it does with their parents and grandparents.”
Hakimian concluded, “When all is said and done, there is something truly universal in what people find beautiful.”
For more information visit ImagineBridal.com.
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