Majors

Swarovski to Unveil Lab-Grown Diamond Line at the Oscars

MajorsFeb 23, 2017

Swarovski to Unveil Lab-Grown Diamond Line at the Oscars

This is the first lab-grown diamond line by the Austrian company, which is known for its crystals.

This choker will make an appearance at the Oscars this Sunday. It’s crafted from a combination of Swarovski lab-grown diamonds and crystals.

Los Angeles--Swarovski, the Austrian crystal company that’s been in business since 1895, will debut its new line of jewelry set with lab-grown diamonds at the 89th annual Academy Awards this Sunday.

The line will launch under the Atelier Swarovski umbrella, or what has historically been the company’s more fashion-forward jewelry division, collaborating with clothing designers like Jean Paul Gaultier and Peter Pilotto in the past.  

The Atelier Swarovski fine jewelry collection is part of the Red Carpet Green Dress Initiative, which was founded by Suzy Amis Cameron (wife of “Titanic” and “Avatar” director James Cameron) and facilitates and promotes sustainable design practices. The collection will feature a combination of Swarovski-grown crystals and lab-grown diamonds.

Swarovski lab-grown diamonds are created in a “state-of-the-art laboratory,” the company said, though they declined to disclose their current production capacity to National Jeweler.

Swarovski said that their fine jewelry offerings will continue to play a role on red carpets for the rest of the year before some variations of the designs will be available for purchase in 2018.

In addition, this year will mark the 10th year that Swarovski is supplying crystals to the Oscars’ set design.

This year, the company said they are working in conjunction with production designer Derek McLane. The Oscars stage will feature more than 300,000 Swarovski crystals.

Swarovski has contributed its crystals to many iconic films in the past, such as “The Wizard of Oz” and “Moulin Rouge.”

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

WatchesOct 22, 2021
New Citizen Campaign Shines Light on Solar Power

The “Purposeful Power” campaign will raise money for Everybody Solar, which provides solar power to nonprofits.

CollectionsOct 22, 2021
The Artistry 2022 Catalog Is Out

It’s full of bestsellers to stock up on.

CollectionsOct 22, 2021
Piece of the Week: Nouvel Heritage’s Mood Necklace

The brand’s signature bangle gets a necklace companion.

Brought to you by
Buying a Diamond is More Than Knowing the 4C’s

Buyers may be excited about online diamond deals, but there are uncertainties surrounding the authenticity and clarity of the diamonds.

SurveysOct 21, 2021
10 Retailers on Why They Expect the Diamond Boom to Continue

However, their optimistic outlook comes with a hint of caution due to a number of factors out of their collective control.

Weekly QuizOct 22, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Oct. 18-22, 2021.
Take the Quiz
SourcingOct 21, 2021
This Coffee-Table Book Is the Perfect Present for Diamond Lovers

The tome offers an appreciation for the stone through the voices of celebrities, designers, and other diamond lovers.

ColumnistsOct 21, 2021
Squirrel Spotting: It’s a Diamond Moment!

It’s no doubt diamond sales are booming, but why? Peter Smith explores the complicated reasons why consumers want the stones right now.

Brought to you by
Viva Italia! Why the JCK Italian Pavilion Was a Sight Worth Seeing at JCK Las Vegas

One of the highlights of the JCK show in Las Vegas has always been the Italian Pavilion, buzzing with excitement and elegance.

IndependentsOct 21, 2021
Quiz: How Closely Have You Been Reading Our Columns?

Brush up on the finer points of customer budgets, recruiting new employees and driving traffic to a new website with this quick test.

×