Majors

Amazon Opens Store Focused on Best-Reviewed Products

MajorsSep 28, 2018

Amazon Opens Store Focused on Best-Reviewed Products

“Amazon 4-star” joins grocery and book stores in the retailer’s growing fleet of brick-and-mortar locations.

A shot inside the new “Amazon 4-star” store in the SoHo neighborhood of New York City. Amazon’s newest brick-and-mortar concept stocks top sellers and new and trending products from Amazon.com. (Photo credit: Blog.AboutAmazon.com)

New York—Amazon is testing out another new brick-and-mortar concept—a store stocked with only its newest or most popular items.

The retailer announced via its blog this week that it has opened “Amazon 4-star” in New York, which sells products that have received a rating of four or five stars on Amazon.com, are top sellers, or are new and trending on the e-commerce site.  

The retailer said the store is “a direct reflection of our customers—what they’re buying and what they’re loving.”

Amazon 4-star also has a section for “Most-Wished-For,” products, or the most frequently added to wish lists on the website; “Trending Around NYC,” items most frequently bought by New York City-area customers; a section of “Frequently Bought Together” items; and an area for “Amazon Exclusives.”


Amazon said the store also has customer review cards with “quotes from actual customer reviews” (pictured here).

In addition to giving the online retailer another customer touchpoint, the new store also aims to get as many customers signed up to Prime as possible. All products in the store are displayed with both the list price—which is what non-Prime members pay in the store—and the Prime price, the price the product sells for on Amazon.com with Prime membership. Amazon said any non-Prime members who want the lower Prime price can sign up for a 30-day trial in the store.

Amazon 4-star joins book stores and cashier-less grocery stores, as well as the Whole Foods chain in the once online-only retailer’s growing fleet of physical stores.

Its opening comes at a time when fresh concerns have arisen about the validity of reviews on Amazon.com, with the retailer publicly acknowledging that fighting fake reviews is a constant, ongoing battle.

Amazon 4-star is located at 72 Spring St. between Crosby and Lafayette streets in New York’s SoHo neighborhood. Hours are Monday-Saturday from 10 a.m. to 9 p.m., and Sunday from 11 a.m. to 8 p.m.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

WatchesMay 23, 2022
Steven Kaiser, Watch Industry Veteran and Beloved Mentor, Dies at 68

Kaiser, whose illustrious career spanned decades, died suddenly on Friday.

IndependentsMay 23, 2022
Long’s Jewelers to Open New Location

The family-owned jeweler is relocating its Braintree, Massachusetts, store to a new space.

IndependentsMay 23, 2022
Luxury Goods Veteran Olivier Stip Joins Chicago Jeweler CD Peacock

He will step into the retailer’s newly created role of chief development officer.

Brought to you by
Dive into GIA’s Pearl Expertise

When it comes to knowing the identity and quality of your pearls, count on GIA as your independent pearl experts.

GradingMay 23, 2022
Gem-A Launches Digital Entry-Level Gemology Course

GemIntro is meant to give a broad introduction to gems and gemology.

Weekly QuizMay 19, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
Recorded WebinarsMay 20, 2022
Watch: Responsible Sourcing and the Gold Supply Chain

Three industry experts discuss “recycled” gold vs. mined, their challenges and benefits, and how jewelers can navigate the area.

FinancialsMay 20, 2022
Richemont’s 2022 Jewelry Sales in the Americas Nearly Double

Cartier, Van Cleef & Arpels, and Buccellati put on stellar performances.

Brought to you by
A.I. Grading is Changing Conversations at the Retail Counter

Advanced technology levels the playing field, helping jewelers give customers what they want.

AuctionsMay 20, 2022
Piece of the Week: ‘Birds in Flight’ by Oscar Heyman

The New York jeweler made this incredible, colorful Art Deco bracelet featuring tropical birds in 1927.

SurveysMay 19, 2022
5 Predictions for Jewelry Retail in the Second Half of 2022

From a slowdown in sales growth to rising costs, Fruchtman Marketing outlines its expectations for the second half of the year.

SourcingMay 19, 2022
De Beers’ Rough Sales Up 21% So Far This Year

One analyst cited rising diamond prices and the sanctions on Alrosa as contributing factors.

CollectionsMay 19, 2022
Brilliant Earth Collaborates with Jade Trau

The two have partnered on a capsule collection.

FinancialsMay 18, 2022
Watches of Switzerland’s Jewelry Sales More Than Doubled in Q4

The retailer also said demand for Rolex, Patek Philippe, and Audemars Piguet watches continues to exceed its supply.

AuctionsMay 18, 2022
Jewels from Bette Midler Are Headed to Bonhams

The auction house’s upcoming sale also includes collections from American heiresses.

IndependentsMay 18, 2022
Jeweler Lewis Baribault Celebrates 50th Work Anniversary

The Connecticut jeweler reflected on five decades in the industry and what the future holds for the family business.

Events & AwardsMay 18, 2022
Visit A Mine in New Jersey With WJA New York Metro

The chapter has organized a day trip to the Sterling Hill Mine and Museum in Ogdensburg on Saturday, May 21.

SourcingMay 17, 2022
A New Source in Tanzania Is Producing Cobalt-Blue Spinel

The stones come from a deposit close to Mahenge and have been on the market for several months.

SourcingMay 17, 2022
‘Pop’ the Question With Stephanie Gottlieb’s New Diamond Cut

The jewelry designer is partnering with popcorn brand Angie’s Boomchickapop on a whimsical diamond cut.

ColumnistsMay 17, 2022
What You Need to Know About the Google Analytics 4 Rollout

In the latest article from The Smart Lab, Emmanuel Raheb outlines the website changes jewelers can expect with this new software.

TechnologyMay 17, 2022
Virtual Diamond Boutique Uncorks the ‘Sales Genie’

The new app allows salespeople to quickly and easily access a lot of inventory.

Events & AwardsMay 17, 2022
‘Cartier and Islamic Art’ Exhibition Opens in Dallas

Following its Paris debut, “Cartier and Islamic Art: In Search of Modernity” has landed at the Dallas Museum of Art.

IndependentsMay 16, 2022
Mejuri Plans to Triple Its Store Count This Year

The fine jewelry brand expects to open 17 new locations, mostly in North America.

IndependentsMay 16, 2022
Karats Jewelers Plans Expansion Into 30,000-Square-Foot Store

The Kansas retailer is aiming for a fall 2023 opening.

MajorsMay 16, 2022
Pandora Announces Plans to Build Third Factory, First Outside Thailand

It will be located in Vietnam’s Binh Duong Province, and construction is slated to start early next year.

IndependentsMay 16, 2022
MJSA Has Released its 2022 Buyer’s Guide

It’s full of hundreds of contacts for jewelry-making supplies and services.

FinancialsMay 13, 2022
Brilliant Earth Reports Strong Q1 But Lowers 2022 Guidance

The company is feeling the impact of the uncertain geopolitical and macroeconomic environment, said CEO Beth Gerstein.

AuctionsMay 13, 2022
Famed Watch Designer Gerald Genta’s Royal Oak Sells for $2.1M

It became the most valuable vintage Audemars Piguet watch ever sold at auction, according to Sotheby’s.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy