FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
EditorsFeb 02, 2012
Put a pin on it
I’ve been hearing a lot of buzz lately about Pinterest, starting at the recent JA New York Show when an industry colleague, and budding jewelry designer, was showing off her boards in the press room. The topic of Pinterest arose...
I’ve been hearing a lot of buzz lately about Pinterest, starting at the recent JA New York Show when an industry colleague, and budding jewelry designer, was showing off her boards in the press room.
The topic of Pinterest arose again yesterday when I was interviewing Dan Gordon, of Samuel Gordon Jewelers in Oklahoma City, for a separate story.
For those of you don’t know Dan, he is one of the most forward-thinking jewelers in the industry when it comes to the use of technology and social media. The way he has used social media to broaden his reach has been the topic of countless articles, both in this publication and elsewhere. If there is something new that’s going to be relevant coming up in the social media space, Dan knows about it.
After speaking with Dan, I decided to try out Pinterest myself, to see what all the buzz was about regarding this new photo sharing site.
The same concept applies in the case of Pinterest, but instead of being visible only to the handful of friends who entered my teenager lair of solitude, millions of people online can see it.
On Pinterest, you can search by keyword -- say, jewelry or rings -- and see the items other users have pinned because they want to do make, see, do or buy them. You can then re-pin them to your own boards. And, just like Twitter, you can “follow” your friends, customers or simply people whom you think post interesting content.
Pinterest also lets you pin things from outside websites, such as this beautiful, custom star ruby ring or these turquoise and brown diamond earrings I pinned from Greenwich Jewelers here in New York to my “Jewelry I like” board. While I simply cut and pasted the direct links into Pinterest, there is a little piece of code retailers can use to install a “Pin it” button on their website, allowing browsers to denote a piece of jewelry as a favorite that then gets shared on Pinterest.
This past holiday season, Gordon said he held
a Pinterest-themed contest, offering a $500 gift certificate to one randomly selected person who pinned at least one item from SamuelGordons.com to their Pinterest page. The more items you pinned, the more times you were entered to win.
Gordon said website traffic spiked as a result of the contest.
“It’s a huge discovery tool and it becomes addictive,” he said. “From a marketing standpoint it has a potential of being a huge traffic generator.”
Gordon said website traffic spiked as a result of the contest.
“It’s a huge discovery tool and it becomes addictive,” he said. “From a marketing standpoint it has a potential of being a huge traffic generator.”
More on Editors
The Latest
MajorsMar 10, 2026
Saks Global to Close 15 More StoresThe retailer also gave an update on its vendor partnerships.
TrendsMar 10, 2026
Messika Names Julianne Moore as AmbassadorThe award-winning actress is the “epitome of modern allure,” the brand said.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
CollectionsMar 10, 2026
Gemstones ‘Bloom’ in Sorellina’s New CollectionThe “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.
Weekly QuizMar 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsMar 10, 2026
Diamond-Studded Painting Shines at RJO Foundation AuctionThe unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.
TrendsMar 09, 2026
Jake Gyllenhaal Is Bulgari’s Latest AmbassadorBulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
Events & AwardsMar 09, 2026
TJS Announces 2026 Scholarship WinnersAwards were given to four students, one apprentice, and an emerging jeweler.
AuctionsMar 09, 2026
Joanna Carson’s Jewels Lead White-Glove SaleThe top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price PressuresIncreased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial BeautyThe earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.
MajorsMar 06, 2026
Pomellato’s 2026 IWD Campaign Spotlights Economic Abuse“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.
CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in CollectionThe ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.
TrendsMar 05, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
Events & AwardsMar 05, 2026
AGS Announces Conclave 2026 Speaker LineupThe annual event will be held in Orlando, Florida, from Sept. 14-17.
TrendsMar 05, 2026
Caitríona Balfe Fronts Only Natural Diamonds CoverThe “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.
MajorsMar 05, 2026
Registration Opens for CIBJO Centenary CongressThis year’s annual congress, which will mark the confederation’s 100th anniversary, will take place this fall in Italy.
MajorsMar 04, 2026
Michael M Opens First StoreBeverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East StoresKering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.
Events & AwardsMar 04, 2026
JIS Miami Spring Show to Feature New Gifts Pavilion, Pop-Up Trends TalksNearly half of buyers are prioritizing silver and fashion collections this season, organizers said.
TrendsMar 04, 2026
Spinelli Kilcollin Rides Free In Year of the Horse CampaignThe “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.
MajorsMar 04, 2026
LeachGarner Names New Brand DirectorThe precious metals provider has promoted Jennifer Ashworth to the role.
Events & AwardsMar 03, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.
SourcingMar 03, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
