Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Karlie Kloss Teaches Us How to Say ‘Swarovski’
The jewelry brand’s fall/winter 2016 brand ambassador gets, and gives, a lesson in pronunciation.
New York--The first step in representing a brand is learning how to pronounce its name.
Or so goes the tongue-in-cheek video Swarovski launched on YouTube and Instagram to announce Karlie Kloss as its new brand ambassador.
Addressing one of the most frequently asked online questions about Swarovski, Kloss gets and gives a lesson in the company name’s pronunciation (hint: try swor-off-ski.) The video has received well over a million YouTube views since it was posted on May 24.
Kloss, who gave up a gig at Victoria’s Secret to study at New York University, is becoming more of a lifestyle brand than a model. The 23-year-old operates her own YouTube channel, conducts the Kode with Karlie coding scholarship for high school girls and partners with Milk Bar on Klossies, cookies that benefit FEED Projects. FEED is an organization that creates and sells products that aid in the fight against hunger worldwide.
"Karlie is someone young women look up to--her use of social media makes her accessible to a broad audience,” said Swarovski Creative Director Nathalie Colin. “As a brand, accessibility has always been part of our DNA, and we take every opportunity to get closer to our consumers. Karlie has an innate understanding of the digital world; we can't wait to leverage her creativity to share inspiring stories about our jewelry.”
Kloss commented, “It’s an honor to join the Swarovski family and to be part of the brand’s long history of bringing elegance to women through brilliant, unique designs.”
The Latest
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.
Sponsored by the Las Vegas Antique Jewelry & Watch Show