Louis Vuitton Wants to Turn This Dark Diamond into Jewelry

SourcingJan 21, 2020

Louis Vuitton Wants to Turn This Dark Diamond into Jewelry

Called the Sewelô, it weighs 1,758 carats and was mined in Botswana.

Louis Vuitton, diamond miner Lucara and Antwerp-based manufacturer HB Company have entered into a collaboration to cut, polish and create a jewelry collection from this rough diamond, the 1,758-carat Sewelô. (Photo credit: Louis Vuitton)

Vancouver—Lucara Diamond Corp., the mining company that has turned up two 1,000-carat-plus diamonds in four years, just found a home for another big stone.

The company announced Wednesday it’s collaborating with iconic French fashion brand Louis Vuitton and diamond manufacturer HB Company to cut the 1,758-carat Sewelô diamond and turn it into a jewelry collection.

It is the second-largest gem-quality, or near gem-quality, diamond ever found, ranking behind only the 3,106-carat Cullinan.

Lucara recovered the stone last April from its Karowe Diamond Mine in Botswana.

Karowe is the same mine where Lucara found the 1,109-carat Lesedi La Rona, but the Sewelô is not likely to produce the same quality of stones as the Lesedi, which yielded a 302-carat D-color diamond, among others.

The Sewelô looks dark, like an industrial diamond, and has been characterized as “near-gem of variable quality,” with recent analysis confirming: manufacturers will be able to cut some higher-quality white diamonds from it.

Lucara Diamond Corp. found this 1,758-carat diamond at its Karowe Mine in Botswana last April. Residents of Botswana voted to name the diamond Sewelô, which means rare find in Setswana. (Photo courtesy of Lucara Diamond Corp.)

HB Company, which is based in Antwerp, will work with Lucara and Louis Vuitton to plan, cut and polish the diamond.

Lucara said it will receive an immaterial amount of money up front for the rough but will retain a 50 percent interest in the polished diamonds that result. Five percent of all retail sale proceeds from the jewelry collection will be invested in community-based initiatives in Botswana that Lucara undertakes.

Louis Vuitton is one of a handful of top fashion brands putting more emphasis on fine jewelry, adding two former Tiffany executives to its staff in recent years.

The brand named Francesca Amfitheatrof its new artistic director of watches and jewelry in April 2018. Amfitheatrof was the former design director at Tiffany.

In October of that same year, Tiffany marketing executive Catherine Lacaze became Louis Vuitton’s director of jewelry and watches.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Recorded WebinarsMay 07, 2021
Watch: The Office Called, It Wants You Back

As more people prepare to return to work, two JVC attorneys discuss vaccines, health screenings, permanent remote work, and more.

Events & AwardsMay 07, 2021
Here’s the Latest on Health, Safety Measures for JCK Las Vegas

They include temperature screenings, a “no handshakes, no hugs” policy, and more.

CollectionsMay 07, 2021
Muzo Colombian Emeralds Debuts E-Commerce, New Collection

It’s the famed emerald miner’s first entirely shoppable website.

Brought to you by
How to Engage and Sell to Millennials

Millennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.

IndependentsMay 07, 2021
JA Promotes Fine Jewelry for Mother’s Day

The trade organization showcased members’ jewelry on more than 30 morning shows across the U.S.

Weekly QuizApr 29, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of May 3-7, 2021.
Take the Quiz
TrendsMay 07, 2021
Piece of the Week: Brent Neale’s Emerald Knot Ring

It pairs May’s birthstone with bright turquoise.

Policies & IssuesMay 06, 2021
US Economy Could See Fastest Growth Since the ‘80s

The National Retail Federation expects it to grow nearly 7 percent in 2021 as businesses reopen and consumer confidence continues to rise.

Brought to you by
A New Golden Age

Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.

IndependentsMay 06, 2021
Harris Jewelry Closes All Locations

The jeweler will continue to operate online and via phone.