Alrosa Taps Industry Veteran Rebecca Foerster to Head US Operations

SourcingJan 23, 2019

Alrosa Taps Industry Veteran Rebecca Foerster to Head US Operations

She has held notable roles at Leo Schachter Diamonds, Rio Tinto and Frederick Goldman.

Moscow—Alrosa announced it has appointed Rebecca Foerster as president of Alrosa USA.

In her new role, Foerster will be involved in all aspects of work at the diamond miner’s U.S. office in New York. She will be responsible for the development of polished diamond sales and customer service.

Foerster most recently served as the executive vice president of strategic planning and marketing at Leo Schachter Diamonds in New York, a company she joined in 2014.

Prior to that, she was vice president of Rio Tinto’s U.S. representative office.

For nearly a decade before, she served as vice president of marketing for Frederick Goldman Inc., specializing in the bridal market and brand development.

Prior to entering the jewelry industry, Foerster worked at large advertising agencies and corporations like Revlon, Unilever and Benckiser in strategic marketing and branding positions.

“The United States is the world’s largest market for diamond jewelry consumption. For this reason, special requirements are placed on the person who will represent Alrosa’s interests there,” Alrosa Deputy CEO Yury Okoemov said in a statement.

“Ms. Foerster has a wealth of experience in companies that represent almost all parts of the diamond pipeline, from diamond mining to diamond jewelry sales. She knows the specifics of the diamond business and is well aware of American market needs. We are certainly glad that Ms. Foerster has joined our team. We believe that her experience and expertise will best help to solve our U.S. company’s tasks.”

Alrosa opened its New York office in 2006. They stopped operations there in 2016 for “organizational reasons,” the company said, but resumed them again last year, when two rough diamond auctions were held in the office.

A company spokesperson said they will decide together with Foerster how many people will work there.

This year, the diamond miner said it plans to hold four rough diamond auctions in New York and “significantly increase” its office activity in selling its own polished diamonds.

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

CollectionsJan 21, 2022
Piece of the Week: Emily P. Wheeler’s Heart Necklace

It’s a whimsical update to a classic riviere.

Recorded WebinarsJan 21, 2022
Watch: What the Industry Can Expect for Tucson 2022

National Jeweler chats with three colored stone dealers on recent buying activity and what that could mean for the upcoming gem shows.

FinancialsJan 20, 2022
Signet Raises Guidance After Strong Holiday Sales

The jewelry giant’s holiday season revenue was up 30 percent year-over-year.

Brought to you by
Melee the Show Launches Tucson Event, Returns to New York in 2022

The boutique tradeshow, happening first in Tucson then New York City, brings together upscale designers from around the world.

SourcingJan 20, 2022
Tara Pearls Is Ready to Unveil Its ‘Most Significant Acquisition’

With a retail price tag of $1 million, the special pearl will be unveiled at the upcoming Centurion show.

Weekly QuizJan 21, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
MajorsJan 20, 2022
Robbins Brothers Eyeing Expansion, Adds New VP of Stores

CEO Marc Friedant discusses what’s next for the jewelry chain following management’s move to buy it back from a private equity firm.

FinancialsJan 20, 2022
Jewelry Sales Jump 38% in Q3 for Richemont

Cartier, Van Cleef & Arpels and Buccellati were top performers for the luxury conglomerate over the key holiday season.

Brought to you by
Rare & Forever Can Help You Tell A New Story At The Counter And Close More Sales!

A.I. technology is revolutionizing the jewelry business through more accurate and consistent diamond grading.

Events & AwardsJan 20, 2022
WJA, PGI Name Responsible Business Education Grant Recipients

The new grant supports education via a sustainability course at New York University.