This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
Oris Pays Homage to Pilot’s Watch from 1917
The Oris Big Crown 1917 Limited Edition looks nearly identical to the original model introduced 100 years ago.

Basel, Switzerland--Oris introduced a new version of what it recently discovered was its first pilot’s watch, which essentially was a pocket watch with wire loop lugs soldered to the case.
The Oris Big Crown 1917 Limited Edition is powered by the Oris Cal. 732 movement (which is based on the Sellita SW 200-1) and features a silver dial with printed numerals and blue steel hands, both injected with Super-LumiNova.
It has a 40 mm stainless steel case with Oris’s original “OWC” trademark on the caseback and a brown leather cuff strap. The watch comes in a leather travel pouch with an additional leather strap.
The discovery of the original Oris pilot’s watch came as a bit of a surprise to the brand, which has been making watches on the same site in Hölstein, Switzerland, since 1904.
For years, Oris believed its first pilot’s watch was made in 1938, but recent archival research turned up evidence of a pilot’s wristwatch from 1917 as well as pocket watch for pilots made in the early 1910s.
The Oris Big Crown 1917 is limited to 1,700 pieces and retails for about $2,400. It will be available in August.
Also new from the brand at Baselworld was its first new Chronoris since 2005 and the Artelier Calibre 113.
Oris said it brought back the Chronoris due to demand from collectors. This new edition looks very similar to the original Chronoris introduced in 1970.
It is a 39 mm watch powered by the Oris Cal. 733 movement (which is based on the Sellita SW 200-1) with the date at 3 o’clock and a revolving inner bezel function operated by the screw-down crown at 4 o’clock.
The Chronoris Date comes on a brown or black leather, black rubber or gray NATO strap ($1,600), or a stainless steel bracelet ($1,800).
The Artelier Calibre 113 is the fourth in a line of high-functioning watches from Oris that feature in-house movements.
This model has a business calendar featuring the day, date, week and month
The Artelier Calibre 113 has a 34 mm stainless steel case and exhibition caseback and is available with an anthracite or white dial in a variety of straps or on a stainless steel bracelet ($5,900).
The Latest

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.


The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

This is what the nine recipients plan to do with the funds.

























