Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
Carelle kicks it at the Hampton Classic
Jewelry found its way to the 39th annual Hampton Classic Horse Show last week when Carelle debuted its Florette collection there, an 18-karat gold and gemstone line.
Chana Regev, founder and creative director at Carelle, has a long history with the Hamptons, and has always enjoyed the tranquility of the towns.
“We debuted our new Florette collection (there) because it so reminds us of the beautiful, organic feel of summer,” Regev says. “The Hamptons are known for colorful and lush landscaped havens. Many of our collections have been influenced by sitting in the garden far away from the noise of the city.”
Carelle’s booth at the Hampton Classic
The Hampton Classic, which took place from Aug. 24 to 31 in Bridgehampton, N.Y., is an equestrian competition with more than 100 classes. The event not only offers the horse shows, but a “Boutique Garden” that has more than 70 vendors offering a range of goods.
“Being at the classic has been such an amazing experience for us,” Regev says. “As a brand, it’s rare that we work directly with the final consumer, and this has been a great opportunity for us to learn directly from (them) what they are interested in for the holiday season.”
Carelle’s new Florette collection includes this 18-karat white gold ring with emeralds and diamonds ($7,750)
Women checking out Carelle jewelry at the Hampton Classic favored the brand’s gold and diamond collections, including pieces from the Florette, Interlink and Moderne lines, Regev said. “There was also a lot of love for our stackable collections available in a large variety of gems and colors.”
The Florette collection will be available at Neiman Marcus, Saks Fifth Avenue and at other high-end retail stores.
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