Sales will be paused while the relocation takes place over the next few months.
Chelsy Davy Goes Back to her Roots with Africa-Inspired Jewelry
The Zimbabwe-born lawyer-turned-designer introduced her jewelry line to the U.S. market at Couture.
Las Vegas--You might have heard of Chelsea Davy in regards to a certain royal romance, but be prepared to start associating the young lawyer-turned-jewelry-designer with emeralds, rubies and tanzanite.
Launched this year, Davy’s jewelry line, Aya, made its U.S. debut at this year’s Couture show with Muse showroom.
“It started with a fascination with the actual gemstones,” explained Davy of her career change, “and I wanted to do something that would take me home.”
Davy hails from Zimbabwe and the spirit of her brand is firmly rooted in Africa, with Zambian emeralds and Mozambican rubies sourced through Gemfields, and tanzanite from the Tanzanite Foundation. The jewelry is made in Cape Town, South Africa, with Davy splitting her time between there and London.
“I wanted to create something that was authentically African,” Davy said. “It was very important that everything was ethically sourced.”
Davy designed the brand’s first collection while staying on the Zambezi River. The resulting “Zambezi” assemblage heavily features a tusk motif to reflect the area’s elephant population.
With a simple, less-is-more approach to design, “Zambezi” also features lots of round-cut gemstones set in yellow gold.
“I thought the stones were beautiful enough to stand on their own,” said the Gemological Institute of America-trained designer. “They don’t need diamonds.”
Ultimately, Davy wants to create pieces that customers never take off. “It’s low maintenance, in a way,” she laughed.
Aya also is designed to give back to the communities where it sources stones; the company is currently building a block of classrooms for the Kapila Community School in the Kabufu emerald area in Zambia.
Aya’s “Zambezi” collection ranges from $829 to $6,992 retail. It is currently available at Plukka, Baar and Bass and at Aya.co.uk.
The Latest
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.