It is located in Marin County, California.
Jennie Kwon Shows Her Softer Side
The jewelry designer discusses how she’s transitioned her aesthetic without losing the design signature that put her on the map.
Los Angeles--Jennie Kwon is in the mood for pastels; specifically, Ceylon blue sapphires, morganite, opals and green sapphires, all light-hued stones that bring to mind the serenity of a Monet painting.
“This past season we were drawn toward watercolor, painterly tones in our stones and that’s really what inspired the design,” said Kwon.
With her latest collection, Kwon has transcended the conundrum designers face after solidly establishing themselves in the industry: how to evolve artistically without losing their hard-earned customer.
“I was kind of pigeonholed as being a more minimalistic jewelry designer with a slight edge, so most of my pieces were kind of streamlined and we used a lot of black and white stones--black diamonds, white diamonds, onyx--and that’s what we were known for,” explained Kwon, “but the jewelry is basically a reflection of each of the seasons of my life and I just found myself drawn to softer tones and a little bit more romantic lines and designs.”
Kwon seems to find success in everything she touches; the Californian was a violinist then corporate lawyer and turned to jewelry design after becoming a mother.
“I felt my sense of aesthetic softening a bit,” she said.
Kwon’s bridal collection, launched last year, was a precursor to her softer sensibility. The range features romantic rose-cut diamonds, straying from the starker colors Kwon used in previous main-line collections.
The latest sorbet-colored offerings manage to stay on-brand through Kwon’s signature delicate scale, which encourages customers to layer.
“I’m drawn toward color but on a more manageable, dainty scale so it’s not so in-your-face,” she said. “It’s not a statement cocktail ring.”
Kwon said the response to her new designs has been positive, perhaps denoting a customer base that is evolving with her.
Ultimately, the designer still wants to create the same type of fine jewelry for customers she started out designing, which she describes as, “something that makes [customers] feel unique when they wear it but on an everyday, wearable scale, so it’s precious and it’s meaningful without being untouchable.”
The spring summer collection retails from $295 to $2,266 and is available at select retailers and JennieKwonDesigns.com.
The Latest
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.