CollectionsApr 26, 2024
Piece of the Week: Jacquie Aiche’s Starry Galaxy NecklaceThe necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
TrendsSep 28, 2016
Jewelry Brand to Know: Redline
After a decade of success in Europe and Asia, Paris-based brand Redline is dipping its toes into the U.S.
Parisian Laetitia Cohen-Skalli founded Redline a decade ago after creating the concept for a school project.
Paris--Over a decade since its launch, designer Laetitia Cohen-Skalli recalls how her jewelry brand, Redline, started as a mock business for a school project.
Cohen-Skalli was a student undertaking a master’s degree in design and visual communication when she chanced upon the idea of mixing high and low materials to create a unique piece of jewelry.
“I started to think about the concept of a diamond on a thread during my studies,” she said. “My school’s director encouraged me to launch my own brand so I thought, why not? And I decided to create a company.”
Redline was inspired by the red string commonly sold and worn in Jerusalem, which is knotted seven times and blessed to ward off evil, according to folklore (the red string is in the Genesis chapter of the Bible.)
In the early 2000s, when Cohen-Skalli dreamed up Redline, wearing a red string was also the domain of Kabbalah-practicing celebrities such as Madonna and Demi Moore.
The trend may have died off for pop stars and actors, but Redline has been going strong ever since. The company is celebrating its 10th anniversary this year.
“Every year is a good time for us,” said Cohen-Skalli, reflecting on the last decade. “Each season it’s a pleasure to create new models. The seventh and 10th birthdays of Redline are really good memories; we worked with artists from around the world.”
This bracelet embodies the look with which Redline started.
Here, a half gold, half red string version of a Redline bracelet, featuring a marquise-cut diamond (approximately $617 retail according to current exchange rates)
A multi-strand style from Redline
The string colors are customizable
Redline has moved beyond its original concept, creating simple, classic jewelry that is primarily focused on diamonds.
Here, a Redline finger bracelet
The company is focused on growth in America and has recently begun retailing at Ylang23.
Redline has partnered with Sarah Jessica Parker and Ladurée, to name a couple of collaborations. To celebrate the 10th anniversary, the brand has teamed up with French singer Jenifer on a special style called the Royal bracelet.
Editors' Picks
Sponsored by
“I’m really excited about the Royal bracelet, made with princess diamonds,” said Cohen-Skalli, “(it’s) a beautiful way to celebrate the 10 years of Redline.”
Redline has branched out beyond its first incarnation of a simple round diamond on a red string. Now, styles are produced in dozens of string colors featuring different fancy-cut diamond and gemstones. There’s a men’s collection and a children’s collection, plus charm-centric pieces in 18-karat gold and silver that don’t incorporate a string at all.
Produced in Paris, where Redline is based, pieces retail from about $149 to $6,168 as of current exchange rates, with most pieces veering toward the lower end of the pricing spectrum.
While Redline is currently stocked across Europe and Asia, the United States is a new focus. Redline has recently popped up at popular Dallas retailer Ylang23.
“We’d love to expand even more towards America and Asia,” said Cohen-Skalli. “We are planning to expand our offices and expand our distribution locations.”
She said that product preferences shift according to geography. “It depends on each country,” she explained, “For example, in Saudi Arabia they really like neon colors; in Japan they are more into sweet and romantic colors.”
Cohen-Skalli has her own personal favorites.
“Recently, I wear Son Altesse and Sa Majesté, made with pear-cut diamonds and also the Duchesse bracelets (diamond and gold tennis bracelets), but I like to change my style for every occasion,” she said.
“I’m lucky enough to be able to change every day.”
For more information, visit Redline’s website.
More on Trends
The Latest
Events & AwardsApr 26, 2024
AGS Conclave and GIA Symposium Are ConvergingThe two organizations will host a joint event, “Converge,” in September 2025.
SourcingApr 26, 2024
Anglo American Reportedly Shopping De Beers as BHP Eyes Anglo Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry RetailWith Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Events & AwardsApr 25, 2024
Alexis Padis Takes Over as AGS Board President Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Weekly QuizApr 26, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
EditorsApr 25, 2024
5 Tips for Creating Fans from the Top (Savannah) Banana Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
WatchesApr 25, 2024
Audemars Piguet and John Mayer Partner on Limited Edition WatchThe Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
Brought to you by
How Jewelers of America Represents Your BusinessFor over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
SourcingApr 25, 2024
De Beers Lowers Production Guidance for 2024The announcement came as the company reported a 23 percent drop in production in Q1.
MajorsApr 25, 2024
Detroit Lions’ QB Jared Goff Keeps Going to JaredThe three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
CrimeApr 24, 2024
Jewelry Crime Declines Significantly, But Dollar Losses Remain High A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
CollectionsApr 24, 2024
Pippa Small Announces ‘Venus’ CollectionInspired by the Roman goddess of love, the designer looked to the sea for her new collection.
FinancialsApr 24, 2024
Kering’s Jewelry Brands a Bright Spot in Tough Q1The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
Events & AwardsApr 24, 2024
JCK Industry Fund Announces 2024 Grant RecipientsThe selected nine organizations have outlined their plans for the funds.
SourcingApr 24, 2024
Rio Tinto’s Q1 Production Drops Amid Pause to Honor Lost Colleagues The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
WatchesApr 24, 2024
These Are Rolex’s New Watches for 2024 The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
ColumnistsApr 23, 2024
The Smart Lab: Advanced Email Marketing Strategies for Mother’s DayEmmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
IndependentsApr 23, 2024
Hannoush Jewelers Opens New Store in New York Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
SourcingApr 23, 2024
Lucapa Sells 3 Diamonds for $10.5M in First Lulo Tender of 2024A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
GradingApr 23, 2024
GIA Has a New Book About William RuserRuser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
CollectionsApr 22, 2024
Jacquie Aiche’s New Campaign Stars Adam Levine, Behati PrinslooThe “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
EditorsApr 22, 2024
The 22 Best Quotes from AGS Conclave 2024 Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
SourcingApr 22, 2024
Virtual Diamond Boutique Rebrands as ‘VDB’The overhaul includes a new logo and enhanced digital marketplace.
MajorsApr 22, 2024
Signet Raises Nearly $9M for St. Jude Children’s Research HospitalThe money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
CollectionsApr 19, 2024
Piece of the Week: Retrouvaí’s Treasure NecklaceA new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
CrimeApr 19, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO ShowLast month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
MajorsApr 19, 2024
Unique Designs Acquires China PearlThe move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
