MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.
TrendsSep 28, 2016
Jewelry Brand to Know: Redline
After a decade of success in Europe and Asia, Paris-based brand Redline is dipping its toes into the U.S.
Parisian Laetitia Cohen-Skalli founded Redline a decade ago after creating the concept for a school project.
Paris--Over a decade since its launch, designer Laetitia Cohen-Skalli recalls how her jewelry brand, Redline, started as a mock business for a school project.
Cohen-Skalli was a student undertaking a master’s degree in design and visual communication when she chanced upon the idea of mixing high and low materials to create a unique piece of jewelry.
“I started to think about the concept of a diamond on a thread during my studies,” she said. “My school’s director encouraged me to launch my own brand so I thought, why not? And I decided to create a company.”
Redline was inspired by the red string commonly sold and worn in Jerusalem, which is knotted seven times and blessed to ward off evil, according to folklore (the red string is in the Genesis chapter of the Bible.)
In the early 2000s, when Cohen-Skalli dreamed up Redline, wearing a red string was also the domain of Kabbalah-practicing celebrities such as Madonna and Demi Moore.
The trend may have died off for pop stars and actors, but Redline has been going strong ever since. The company is celebrating its 10th anniversary this year.
“Every year is a good time for us,” said Cohen-Skalli, reflecting on the last decade. “Each season it’s a pleasure to create new models. The seventh and 10th birthdays of Redline are really good memories; we worked with artists from around the world.”
This bracelet embodies the look with which Redline started.
Here, a half gold, half red string version of a Redline bracelet, featuring a marquise-cut diamond (approximately $617 retail according to current exchange rates)
A multi-strand style from Redline
The string colors are customizable
Redline has moved beyond its original concept, creating simple, classic jewelry that is primarily focused on diamonds.
Here, a Redline finger bracelet
The company is focused on growth in America and has recently begun retailing at Ylang23.
Redline has partnered with Sarah Jessica Parker and Ladurée, to name a couple of collaborations. To celebrate the 10th anniversary, the brand has teamed up with French singer Jenifer on a special style called the Royal bracelet.
“I’m really excited about the Royal bracelet, made with princess diamonds,” said Cohen-Skalli, “(it’s) a beautiful way to celebrate the 10 years of Redline.”
Redline has branched out beyond its first incarnation of a simple round diamond on a red string. Now, styles are produced in dozens of string colors featuring different fancy-cut diamond and gemstones. There’s a men’s collection and a children’s collection, plus charm-centric pieces in 18-karat gold and silver that don’t incorporate a string at all.
Produced in Paris, where Redline is based, pieces retail from about $149 to $6,168 as of current exchange rates, with most pieces veering toward the lower end of the pricing spectrum.
While Redline is currently stocked across Europe and Asia, the United States is a new focus. Redline has recently popped up at popular Dallas retailer Ylang23.
“We’d love to expand even more towards America and Asia,” said Cohen-Skalli. “We are planning to expand our offices and expand our distribution locations.”
She said that product preferences shift according to geography. “It depends on each country,” she explained, “For example, in Saudi Arabia they really like neon colors; in Japan they are more into sweet and romantic colors.”
Cohen-Skalli has her own personal favorites.
“Recently, I wear Son Altesse and Sa Majesté, made with pear-cut diamonds and also the Duchesse bracelets (diamond and gold tennis bracelets), but I like to change my style for every occasion,” she said.
“I’m lucky enough to be able to change every day.”
For more information, visit Redline’s website.
More on Trends
The Latest
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet JewelersThe addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ NecklaceThe necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.
Weekly QuizJul 31, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award WinnersJewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
IndependentsJul 31, 2025
Matthew Tratner Takes Over as CBG President Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.
FinancialsJul 30, 2025
Kering's Jewelry Brands Resilient As H1 Sales Slide 16%The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.
WatchesJul 30, 2025
Peek Inside Zadok Jewelers’ New Rolex Showroom in AustinIts opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.
SurveysJul 30, 2025
Consumer Confidence Ticks Up in JulyRespondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”
SourcingJul 30, 2025
Rob Bates to Release Latest Book in His ‘Diamond District Mystery’ Series“Making a Killing in Diamonds” tells the story of Mimi Rosen, the disappearance of a scientist, and the murder of lab-grown diamond CEO.
EditorsJul 29, 2025
Out & About: Visiting Tacori’s Design Studio in LASenior Editor Lenore Fedow learned a lot when she took a behind-the-scenes factory tour with the jewelry brand earlier this year.
Events & AwardsJul 29, 2025
Melee The Show Welcomes 15 New DesignersThe first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.
SourcingJul 29, 2025
Auctim to Offer 7.3M+ Carats of Rough EmeraldsThe online auction house’s September sale will feature rough Brazilian emeralds of various qualities.
MajorsJul 29, 2025
Alexis Padis Re-Elected AGS Board President She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.
Policies & IssuesJul 28, 2025
U.S.-EU Come to Agreement on Tariffs Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.
CollectionsJul 28, 2025
Nanis Brings a New Palette to ‘Ipanema’A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.
MajorsJul 28, 2025
The 1916 Company Partners with ‘Shark Tank’ Star’s Watch Insurance PlatformThe retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.
IndependentsJul 28, 2025
Sissy’s Log Cabin to Open Flagship in Arkansas The jeweler’s largest store yet is set to open in Little Rock next fall.
CollectionsJul 25, 2025
Piece of the Week: Jemma Wynne’s ‘Forme’ NecklaceAnne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”
Events & AwardsJul 25, 2025
Pre-Registration Open for September Hong Kong ShowJewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.
FinancialsJul 25, 2025
LVMH Sales Slip in H1 Amid ‘Prevailing Uncertainties’Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.
Events & AwardsJul 24, 2025
2 Retailers to Receive 2026 Gem Award for Lifetime AchievementMark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.
SourcingJul 24, 2025
De Beers Sees Diamond Production Sink 36% in Q2 While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.
