CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
TrendsDec 08, 2016
Is Art Jewelry Poised to Take Off?
There are a number of people in the jewelry industry who think so, given younger consumers’ desire for pieces with perspective and a story to tell.
Art jewelry’s appeal to the younger generation has increased as the consumer group discover the expressive designs the jewelry offers, such as this piece from Oblik Atelier.
New York--Conversations about what millennials are buying usually revolve around a few common themes--they’re looking for experiences, or they’re looking for products that are unique and personal to them.
Enter art jewelry, a category that has different meaning to different people but, regardless of definition, offers uniqueness and personality in spades.
While there are a few different ways to describe or define art jewelry, generally the term refers to jewelry that represents an artist or designer’s idea of what jewelry should be and how it should be worn. Art jewelry is, by its very definition, expressive.
“I have always expressed myself through adornment, and I see jewelry as an extension of one’s self,” designer Laura Wood told National Jeweler. “My work is a constant exploration in form and pattern making and how these elements can complement the human form.”
This doesn’t differ much from what are called contemporary fine jewelry pieces, and there is some overlap, though Patricia Faber of the Aaron Faber Gallery in New York said that art jewelry generally can be identified by their looks--the structure and form brought to them.
For Faber, the term also means that the pieces are designed and made by one person at a bench, and that they often are one-of-a-kind with a unique perspective.
“That’s where art jewelry has an appeal to the younger generation,” she said. “It has a point of view.”
The Journey
Art jewelry has been a movement for more than six decades, said private art (and art jewelry) dealer Donna Schneier, going through an explosive period in the 1960s and ‘70s before quieting down in the ‘80s and ‘90s.
Enter art jewelry, a category that has different meaning to different people but, regardless of definition, offers uniqueness and personality in spades.
While there are a few different ways to describe or define art jewelry, generally the term refers to jewelry that represents an artist or designer’s idea of what jewelry should be and how it should be worn. Art jewelry is, by its very definition, expressive.
“I have always expressed myself through adornment, and I see jewelry as an extension of one’s self,” designer Laura Wood told National Jeweler. “My work is a constant exploration in form and pattern making and how these elements can complement the human form.”
This doesn’t differ much from what are called contemporary fine jewelry pieces, and there is some overlap, though Patricia Faber of the Aaron Faber Gallery in New York said that art jewelry generally can be identified by their looks--the structure and form brought to them.
For Faber, the term also means that the pieces are designed and made by one person at a bench, and that they often are one-of-a-kind with a unique perspective.
“That’s where art jewelry has an appeal to the younger generation,” she said. “It has a point of view.”
The Journey
Art jewelry has been a movement for more than six decades, said private art (and art jewelry) dealer Donna Schneier, going through an explosive period in the 1960s and ‘70s before quieting down in the ‘80s and ‘90s.
“Customers are hungry for alternatives to the sameness they see in cookie-cutter stores all over the country. Do not underestimate the willingness of today’s customers to embrace alternative jewelry.” --Marthe La Van, Mora Contemporary Jewelry Design
Schneier said that while the category started out being defined by the materials used--generally, alternative--it since has changed as the designers have begun to embrace all materials, including fine metals and gems.
And while the phrase “art jewelry” might bring to mind really elaborate, statement-making pieces, there also are art jewelry designers who seemingly toe the line and combine it with a more modern fine jewelry production aesthetic, creating pieces that tend to be more saleable to a larger audience.
It’s this section of the category, it seems, that provides upside for art jewelry--the pieces that appeal to a larger consumer base.
And while the phrase “art jewelry” might bring to mind really elaborate, statement-making pieces, there also are art jewelry designers who seemingly toe the line and combine it with a more modern fine jewelry production aesthetic, creating pieces that tend to be more saleable to a larger audience.
It’s this section of the category, it seems, that provides upside for art jewelry--the pieces that appeal to a larger consumer base.
Designer Ruta Reifen got her start with art jewelry. While she still has a foot in that world, she has since put her “creative process through a filter,” as she puts it, to reduce her designs to a more classic format and make them saleable to a wider audience.
She said she wanted her jewelry to be “desirable to more, rather than understood by some.”
What she found in the art jewelry world is that it’s a very insular community, with designers represented by art galleries and serious collectors only buying the jewelry.
The future of the category, she believes, lies in its ability to start speaking to a larger audience, finding a way to blend with the artistic part of the process with fine jewelry’s commitment to function and wearability.
And while there are many designers in art jewelry using fine metals and materials, art jewelry also is known for uses of alternative materials, which speaks to the younger consumer group not only for its unique designs but also because, often, that means a great price point.
This has led the millennial generation to find their way into the category more and more, especially for alternative bridal.
Realistic for Retail?
As for whether there’s a place for this kind of jewelry in retail jewelry stores instead of just art galleries, Marthe Le Van of Mora Contemporary Jewelry Design in Asheville, North Carolina said the answer is a resounding yes.
“Customers are hungry for alternatives to the sameness they see in cookie-cutter stores all over the country. Do not underestimate the willingness of today’s customers to embrace alternative jewelry.”
She said she wanted her jewelry to be “desirable to more, rather than understood by some.”
What she found in the art jewelry world is that it’s a very insular community, with designers represented by art galleries and serious collectors only buying the jewelry.
The future of the category, she believes, lies in its ability to start speaking to a larger audience, finding a way to blend with the artistic part of the process with fine jewelry’s commitment to function and wearability.
And while there are many designers in art jewelry using fine metals and materials, art jewelry also is known for uses of alternative materials, which speaks to the younger consumer group not only for its unique designs but also because, often, that means a great price point.
This has led the millennial generation to find their way into the category more and more, especially for alternative bridal.
Realistic for Retail?
As for whether there’s a place for this kind of jewelry in retail jewelry stores instead of just art galleries, Marthe Le Van of Mora Contemporary Jewelry Design in Asheville, North Carolina said the answer is a resounding yes.
“Customers are hungry for alternatives to the sameness they see in cookie-cutter stores all over the country. Do not underestimate the willingness of today’s customers to embrace alternative jewelry.”
Baiyang Qiu’s square earrings are made with diamonds and 18-karat yellow gold ($2,350)
Caitie Sellers’ large Torque necklace made with Argentium silver and oxidized copper mesh ($1,900)
Elise Bergeron’s leaf pearl statement brooch is made of fused 22-karat yellow gold and fine pure silver ($4,850)
The five-stone Jet Row bracelet from Joanna Gollberg, featuring kyanite, blue topaz, amazonite, raw ammonite and lapis lazuli in sterling silver ($420)
Laura Wood’s earrings feature a lace-shaped stud at top with a teardrop dangle and moonstone, all in sterling silver and brass ($286).
Leah Smithson’s “Triple Koyu” porcelain poppy and cherry blossom flower earrings in gold ($465)
This piece from Lucie Heskett-Brem features 18-karat yellow gold chains and a caged 14 mm South Sea pearl at center that fall into a draped bib style when worn as a necklace (hanging on a sterling silver half circle collar at left) ($5,700). With her most recent work expanding the chain into three dimensions, this piece also can be featured as a pyramidal sculpture when hung a certain way from a four-sided base.
This necklace from Oblik Atelier is made of hand-fabricated brass with gold plating ($900)
Claudio Pino’s 18-karat gold ring with black spinel and carnelian ($14,400)
Indeed, for traditional jewelry retailers the category offers some very interesting opportunities.
Faber said that carrying art jewelry can help set a jeweler apart from their local competition, and also can open them up to attracting new customers who want pieces like these but don’t shop at the store.
“It’s a great window into new kinds of jewelry and new customers who are already in the community and going to craft or art fairs and seeking it out,” she said.
For retailers looking to explore art jewelry and the designers and artists within it, there are a number of shows, fairs and galleries to visit, such as Schmuck in Germany and Galerie Marzee in the Netherlands.
There’s also the Bijoux! event in Palm Beach, which has had a huge impact on changing the face of jewelry in that community as more people discovered these designs, said Schneier, the private art and jewelry dealer.
“I think that if we can invade the concept of jewelry in Palm Beach,” she said, “we can do it anywhere.”
Faber said that carrying art jewelry can help set a jeweler apart from their local competition, and also can open them up to attracting new customers who want pieces like these but don’t shop at the store.
“It’s a great window into new kinds of jewelry and new customers who are already in the community and going to craft or art fairs and seeking it out,” she said.
For retailers looking to explore art jewelry and the designers and artists within it, there are a number of shows, fairs and galleries to visit, such as Schmuck in Germany and Galerie Marzee in the Netherlands.
There’s also the Bijoux! event in Palm Beach, which has had a huge impact on changing the face of jewelry in that community as more people discovered these designs, said Schneier, the private art and jewelry dealer.
“I think that if we can invade the concept of jewelry in Palm Beach,” she said, “we can do it anywhere.”
“Venture outside the standard industry shows, get involved in the art jewelry community, be brave and trust your instincts.” -- Marthe Le Van
There are a few things for retailers to keep in mind though, experts said.
For stores new to the idea, it might be best to start with just a few designers, Faber said, finding some styles that aren’t yet available in the community to offer a fresh perspective. Make sure the styles are compatible with each other and ignite passion with the sales team.
Le Van, meanwhile, said that the key to success is curating a diverse collection of jewelry showing a range of style, scale and price point.
From a design perspective, Wood said there is definitely a space for her kind of work in a modern retail jewelry store but added, “The caveat is in regards to display. I have work in places that blend the sales floor with fine and alternative media--it is of the utmost importance that the art jewelry be given the same attention to detail and significance as the fine jewelry items.”
Another important aspect of selling art jewelry--as with all jewelry--is making it accessible for customers to touch and feel.
When it comes to selling art jewelry, the process starts with having a conversation between artist and gallery or store. When the work arrives, it should come with an artist statement that includes key details for selling the piece, Wood said.
Stone carat weight, metal karat weight and metal type are important descriptors for selling fine jewelry, and the content, materials and artist statement are the equivalent for art jewelry.
“It is important to offer the opportunity to try on the work or even just handle it so that it becomes more approachable,” she said, adding that there has to be a genuine love for art jewelry to make it worth it for both designer and retailer.
“It should not be on a sales floor to make the surroundings more interesting.”
Le Van said that she does find that art jewelry requires a “healthy dose” of consumer education, but added that it’s also a great way to engage customer and build relationships. And, in the end, it’s worth it.
“There is amazing jewelry being created today that will help your store stand out, grow your audience and increase your bottom line. All you have to do it look for it,” she said. “Venture outside the standard industry shows, get involved in the art jewelry community, be brave and trust your instincts.”
More on Trends
The Latest
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDGThe “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
Weekly QuizOct 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and ResinThe “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.
Events & AwardsOct 30, 2025
Jewelers Mutual to Host Jewelry Panel at Frazier History MuseumThe “Brilliant & Beyond” panel coincides with the “Love & Marriage” exhibition curated by Davis Jewelers in Louisville, Kentucky.
Events & AwardsOct 29, 2025
October Brings Little Change to Consumer Confidence Consumers are feeling more optimistic about their present situation while the short-term future remains a little scary.
Events & AwardsOct 29, 2025
Couture Partners With Time to WatchesThe company, which organizes a watch show in Geneva every spring, will bring a selection of watch brands to the 2026 Couture show in Vegas.
TrendsOct 29, 2025
Beth Bernstein Releases Vintage Jewelry Guide“The Modern Guide to Vintage Jewellery” follows the evolution of jewelry design from the ‘30s to the ‘80s with buying and styling advice.
EditorsOct 29, 2025
Why Creepy, Crawly Bugs Inspire Beautiful JewelryFor her annual Halloween story, Senior Editor Lenore Fedow explores the symbolism behind spiders, beetles, and other eerie insects.
Events & AwardsOct 28, 2025
Meet the 2026 Gem Award NomineesNotable jewelry designers, members of the press, and retailers are up for an award at next year’s gala.
Recorded WebinarsOct 28, 2025
Watch: The State of the Jewelry Industry Leaders from Jewelers of America and National Jeweler discuss the gold price, tariffs, and more in this one-hour webinar.
CollectionsOct 28, 2025
Eriness Reflects on Life in ‘One of One’ CollectionAfter experiencing motherhood, growth, and loss, founder and designer Erin Sachse has created 10 irreplaceable jewels.
AuctionsOct 27, 2025
Napoleon Left This Brooch Behind, And Now It’s Up For AuctionIt is part of Sotheby’s “Royal & Noble Jewels” sale along with an ornate hair ornament and an old mine-cut light pink diamond ring.
CrimeOct 27, 2025
Arrests Made in Louvre Jewel Heist One of the individuals was apprehended at the airport as he was trying to flee the country.
MajorsOct 27, 2025
Target to Cut 1,800 Corporate JobsThe retailer, which has faced struggling sales in recent quarters, is looking to streamline its operations.
Events & AwardsOct 27, 2025
Hill Management Group Hired to Help Atlanta Jewelry ShowHill Management Group will oversee, market, and produce next year’s spring show.
AuctionsOct 24, 2025
Bonhams Under New Ownership, Top Executives ReplacedLondon-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.
GradingOct 24, 2025
DMIA to Hold Diamond Testing Instrument DemoThe workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.
CrimeOct 24, 2025
Video Emerges of Louvre Jewelry Robbers Fleeing the Scene The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.
CollectionsOct 24, 2025
Piece of the Week: Wyld Box Jewelry’s ‘Ray of Light’ EarringsFounder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.
